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Utah microbreweries merge
Schirf, Squatters will continue to produce unique brands
Mar 23, 2000 - Schirf Brewing Co. and Salt Lake Brewing Co., Utah's two oldest microbreweries, are merging. Schirf, which makes Wasatch beer, and Salt Lake, which brews Squatters beer, will begin operating as the Utah Brewers Cooperative on April 3.
The brewery will be located in Schirf's plant and expects to produce about 20,000 barrels of beer per year. The two breweries will still market their owns lines of beers. Bottles, however, will bear a Utah Brewers Cooperative logo. Squatters brewpub in Salt Lake City and the Wasatch brewpub in Park City will continue operating, but the Salt Lake City brewery will close. Greg Schirf, founder of Schirf Brewing Co., and Cliff Allen of Salt Lake Brewing Co., will serve as co-managing partners. The only way to compete with the national breweries is by increasing Wasatch and Squatters sales through Utah stores, restaurants and bars, they said. Schirf will oversee the draft-beer operation, while Allen will supervise the bottled-beer side.
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