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Sleeman holds the carbs
Canadian brewery latest to aim at Atkins crowd
Aug 26, 2003 - Canada's Sleeman Breweries has become the latest brewery to introduce a low-carbohydrate beer. The company says its new Sleeman Clear brew, with less than half the carbs of light beer, is the first of its kind in the Canadian marketplace.
"We recognized the potential in the Canadian market for a clean, refreshing beer which would fit with lifestyle changes of a growing number of Canadians," says chairman/CEO John Sleeman. He adds that the beer "meets consumers' needs without compromising on great beer taste or quality." Sleeman Clear contains 2.5 grams of carbohydrates per bottle - compared with six to nine grams of carbs in most Canadian light beer brands and 11 or more grams per bottle in regular beer. Sleeman Clear also has 90 calories a bottle and 4% alcohol by volume. Last week, Rolling Rock announced it will begin selling Rock Green Light, with less than 2.6 grams of carbohydrates and fewer than 92 calories. Michelob Ultra, the Anheuser-Busch product is the hottest new beer in the country, has 95 calories and 2.6 grams of carbs, while Miller Lite (96/3.2) has begun to blow its own low carb horn.
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