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Beer honors Madonna
British brewer releases Material Girl Ale - it's 'nutty and fruity'
Sept 3, 2004 - British brewer JW Lees continues to mix its highly respected strong ales with innovative promotions, rolling out "Material Girl Ale" and delivering a case of the beer to Madonna.
"We brewed the ale to mark Madonna's return to Manchester after 10 years," a spokesperson for JW Lees said. "She played the Hacienda in 1994 and we thought that it would be a good way to mark her first gig back in Manchester. We know she likes an ale and thought this one was a little bit special," The ale beer is 7.5% alcohol by volume and the brewers describe its flavor as "nutty and fruity." The brewery released 300 bottles of the ale to start, and had a case backstage at a Madonna concert in Paris. Bottles are labeled with a similar design to that of Madonna's Immaculate Collection greatest hits album. Last year, Madonna revealed that her British film director husband has turned her on to that most English of pastimes - drinking too much ale in the pub. "I didn't start drinking until I met Guy Ritchie - he's been a wonderful influence on me," she said. "I get drunk with him. I become one of those English drunken girls," she told Britain's BBC television. "All it takes is a half of a pint. I'm a cheap date, yeah." At the time, she said that Timothy Taylor Landlord was her favorite real ale. J.W. Lees exports its beer to the United States, and its vintage Harvest Ale sells at premium-plus prices. Some of the 2003 vintage matured in either Calvados, Sherry, Port or Lagavulin casks for four months. The brewery currently is "searching the nation for georgeous girls and inviting them to enter the competition to appear in the exclusive JW Lees 2005 Calendar."
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