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'Adopt a Pub'
CAMRA asks consumers to promote National Pubs Week participation
Jan 10, 2005 - Great Britian's Campaign for Real Ale (CAMRA) has launched an "Adopt a Pub" program, asking consumers to order free National Pubs Week promotional packs to distribute to their favorite pubs and encouraging pubs to participate in National Pubs Week.
National Pubs Week was first established in February of 2003 after research showed that approximately 20 pubs close every month. This campaign's goal is to encourage more people to visit more pubs when business slows after Christmas. More than 15,000 pubs organized events in National Pubs Week 2003 and 2004, but CAMRA hopes the new "Adopt a Pub" scheme could boost participation. "Adopting a pub for National Pubs Week is a fantastic way of encouraging more pubs to participate in this year's campaign," said Tony Jerome of CAMRA. "Unfortunately we lose hundreds of pubs ever year and therefore National Pubs Week has been designed to help celebrate Britain's unique pub industry and support pubs that are currently under threat from closure." Jerome added, "It is very easy to adopt a pub. All the consumer has to do is decide on which of their local pubs they would like to adopt and order a free National Pubs Week promotional pack from CAMRA. This will be posted to the consumer who then delivers it to their local pub, encouraging the licensee to come on board and organise some events." CAMRA launched a "Celebrity in a Pub" photographic competition in December to help encourage more people to visit more pubs in the run up to National Pubs Week. Pub-goers were asked to have their pictures taken with celebrities in pubs across Britain with the best entry winning an Apple iPod Photo 40 GB worth £250.
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