Welcome to Real Beer, Inc. Thanks for taking the time to consider Real Beer's communications design & branding capabilities as well as advertising throughout the Real Beer Network. Not only are we publishers of the Internet's leading source for beer information, we're also designers of award-winning web sites. We've outlined some of the value of working with Real Beer and then provided you with a sampling of a few of the communications products we're developing for our clients.
Real Beer offers a variety of advertising packages for marketers interested in reaching the Real Beer audience. The value of this audience will be apparent to marketers within the niche seeking to reach beer consumers and industry. We offer 100% fat-free and loyal audiences that are unavailable elsewhere on the Web. For marketers of other branded products or services, you might be interested to learn that the Real Beer audience are not just great consumers of beer (according to Anheuser-Busch research, 1% of the beer consuming market -- representing about $2 billion in sales -- buys 23% of the specialty beer and influence the other 3/4 of the market). Our own research shows that they index highly with single-malt, coffee, travel, cigar and computer usage. They are great consumers of beer and are affluent, upscale consumers of many products.
Real Beer offers Banner Advertising and Text Link integration throughout the Real Beer Network. For information about banner flight plans that can be geographically or subject-oriented, please send email to firstname.lastname@example.org
A Text Linked presence within the Real Beer Network earns you:
1. Links from every place your name appears on the Real Beer Page: - Our Brewery Database, searched thousands of times monthly - our Companies Page (take a look at the companies that are currently working with us)- our 'Zines Pages (links where ever your company appears in the 12 beer publications archived) - our Retail Pages - our Events Pages, if you are present at or hosting events. Instead of a static 1/3 page ad in one area of our content, we link you throughout all of our content. The Real Beer Page earns over 150,000 visitors and over 3 million hits per month to the Real Beer content and 6 million+ overall (as of September, 1997). 90% of our audience return monthly; 35% return weekly. 98% use the web weekly; 75% use the web daily. So, this medium has arrived, and Real Beer successfully delivers the beer audience on this medium.
2. Site review and promotion in RBPMail, received by 55,000 qualified email subscribers each month (as of September, 1997).
3. Mention in our What's Brewing article sidebar, syndicated and published in the Celebrator, Midwest Beer Notes and Southern Draft Brew News.
At no additional cost to the publishing fee, we offer hosting of your site, e.mail addresses, e.mail newsletter capabilities, merchandise order processing (fulfillment done by brand) and unique domain name support. Just as our print partners do not charge for ink or newsprint, but for exposure to their audience, we do not charge for bits or bandwidth.
We've created programs based on the unique communications needs of the beer marketing community that can be re-purposed and customized for your Web site. We can can offer them at 1/3-1/5 the cost of original programming. Additionally, because we work in a niche industry, our economies are scaled to smaller businesses. A one-time investment in any of these programs can pay for itself in a few months by saving the money spent on monthly site updates. Customizable Real Beer Programs: Moderated Message Board Program, Automated Calendar of Events Program, Shopping Cart Program, Postcard Program and a Searchable Distributors Database Program. For more information on any of these products, please contact us by e mail at email@example.com To sample some of these programs visit our product demos
Real Beer Designs has been designing award-winning sites since our inception nearly 4 years ago -- The Real Beer Page and Professional Brewer Pages represent some of our programming and communications design capabilities. And the companies linked from those pages will show a breadth of communications solutions (from cost-solutions to design and branding-solutions). Brand management, consultation, custom design and continual site maintenance are premium services delivered by Real Beer, Inc. to our clients and are quoted upon request. We're a friendly group here at Real Beer and welcome any further inquiries. You can reach us be e.mailing firstname.lastname@example.org or by calling our corporate headquarters at (415) 522-1516.
We're the folks behind the Real Beer Page, the Professional Brewer Page, RBPMail and BeerWeek. Nice to have you with us. Poke your head around to see what we're up to and why. Cheers!
Real Beer, Inc.
2339 Third Street Suite 23
San Francisco, CA 94107