High Falls Brewing Co. has begun to package JW Dundee’s Honey Brown lager and American Pale Ale in flashy 16-ounce aluminum bottles as a single-serve product for bars, restaurants, groceries and convenience stores.

“We’re looking at this as a way for people to sample the product,” said High Falls Chief Executive Officer Tom Hubbard. “These are just more ways for us to gain the momentum of the craft line of products that we are offering.”

[From the Rochester Democrat& Chronicle]