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‘American Brew’ and legal beer

American BrewWe’d be ill-advised to pretend that celebrating the 74th anniversary of America’s brewers returning to business would be as much as as being there in 1933, but there’s certainly plenty going on Saturday:

– Brewers Association members across the country celebrate “Brew Years Eve.” The BA has a list of sites where you can participate.

One of the more interesting parties is at Elysian Brewing’s Capitol Hill brewpub in Seattle. The brewery will have a bathtub full of foaming ale in the dining room. The clawfoot display is a play on bathtub gin, the often foul-tasting liquor brewed in large quantities — maybe even in bathtubs — during Prohibition.

“Part of the reason is to call attention to the fact that there’s a very strong neo-prohibition movement,” said Elysian co-owner Dick Cantwell.

– The movie “The American Brew” debuts on A&E at 10 p.m. Eastern (9 Central, and so on). Anheuser-Busch commissioned the movie as part of its Here’s to Beer campaign. Flortenine Flims/Sherman Pictures produced the movie, which is presented in a documentary style.

It ambitiously covers a lot of territory in 50 minutes, old and new, large breweries and small, beer production and appreciation.

The movie leans heavily on American beer history and heritage, and not surprisingly Prohibition plays a major role in the story. The movie is educational an several levels. As “The American Brew” points out, because of Prohibition an entire generation of Americans lost contact with beer and beer culture.

Much of that has been revived since Fritz Maytag – he’s among those who appear in the film – saved Anchor Brewing in the 1960s and a generation of microbreweries followed. Along the way a variety of myths about American beer history from the 1850s through the 1950s became confused with the truth. Maureen Ogle did much to dispel many of the errors in her book, Ambitious Brew, and she elaborates in the movie.

This new generation plays a prominent role in the film. Viewers marginally familiar with the rise of what is generally called “microbrewed” beer may recognize Maytag, Ken Grossman of Sierra Nevada, American Homebrewers Association founder Charlie Papazian, author-brewer Garrett Oliver of Brooklyn Brewery and others.

Those a level deeper into craft beer will know immediately who Dick Cantwell of Elysian Brewing, Vinnie Cilurzo of Russian River Brewing and Jennifer Talley of Squatters Brewpub are.

A DVD of the movie will be sold at beer stores and in taverns across the country (it is also available at the Here’s to Beer website for less than $6). It contains 42 minutes of outtakes, such as a lengthy conversations with beer authority Michael Jackson, with All About Beer magazine’s Julie Johnson Bradford and Daniel Bradford, and with Carol Stoudt of Stoudt Brewing.

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How much would you pay for a beer pager?

Do you think this is real?

We’ve worked our way through a maze of gadget websites linking to this. And not a one tells you where to find a product you can actually buy. But is funny, so here goes:

Ever been at a party and couldn’t find your beer? Do you sometimes feel like that darn can is trying to elude you? I sure did! Alas, there is an end to this! The Beer Pager! Drop your can or bottle in it, clip the remote to your belt and enjoy the party. If you’re unable to find your drink, just press the red button, and a friendly belch will help you pinpoint its location.

This gadget can act both as a beer coaster and cup holder (though it looks quite bulky as a holder). Promising ‘Remote activation up to 60 feet’, the Beer pager will belch (literally) and flash some colorful LED’s when you press the red key on the remote. The cup holder also promises to ‘Keep you beverage chilled’.

Hopefully different beer pagers use different radio codes or imagine this: big party, at least 3-4 of these scattered around a room holding the same brand of beer, and all going [burp] and flashing when someone tries to locate ONE beer. Nasty, huh?

Click here for a photo.

The next belch you hear . . .

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Lewes Arms loyalists win

It looks like the locals at the Lewes Arms in Sussex have won.

The Publican reports that Greene King is expected to bow to consumer pressure and reinstate Harvey’s Best Bitter. The brewing giant had dumped the local beer to sell only its own brands.

Adam Collett, marketing director for Greene King’s managed pubs, acknowledged his company had “underestimated the strength of feeling which led to many locals boycotting what was once a great British pub. As a result, it has lost some of its character and greatness.”

The decision to remove the beer is still subject to internal review, but there’s little doubt how it will turn out.

A local campaign to get the ale back in the pub, which included a boycott of the pub itself, attracted national newspaper headlines and airtime on radio and TV.

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New beers form Shmaltz, Magic Hat

Origin AleShmaltz Brewing Co. begins its second decade by announcing it will release three new “radical” beers including, starting with ORIGIN: Pomegranate Ale (8% abv), an Imperial Amber brewed with pomegranate juice.

Rejewvenator (Year of the Fig, 9% abv, Fall ‘07) and Jewbelation Eleven (11% abv, Winter ‘07) will follow.

Shmaltz will also continue production of Bittersweet Lenny’s R.I.P.A. (a tribute beer to the late Jewish comedian Lenny Bruce, 10% alc.) throughout 2007. All four beers are available in 22-ounce bottles.

– Magic Hat Brewing has announced a new program of “uncommon craft-brewed specialty beers created to take both brewing science and liquid alchemy to the next level.” First up in the Wonder Beer series will be an Imperial IPA, a medium-bodied golden-copper ale of “pure hop astonishment.” Wonder Beers will appear in very limited single batches approximately every two months.

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New Sam Adams brewery still possible

Southcoasttoday.com makes it clear that Boston Beer’s deal to brew some of the Samuel Adams beers in Latrobe, Pa., doesn’t mean the company won’t built a new facility in Freetown, Mass.

(Freetown Selectmen Lawrence) Ashley said Boston Beer and Freetown are still communicating regularly to review the latest developments in the local project.

“I had a call from Boston Beer this morning. It seems to me they’re still certainly very interested in Freetown,” he said.

The Freetown brewery would produce 700,000 to 1 million barrels of Samuel Adams beer a year. The facility would operate 24 hours a day and brew most of the 18 varieties of Sam Adams beer.

Samuel Adams sales increased 17% in 2006.

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Boston Beer buys into Latrobe brewery

From Rolling Rock to Samuel Adams beer?

The Boston Beer Co., brewer of Samuel Adams beers, has signed an agreement with a wholly-owned subsidiary of City Brewing Co. to brew some of its beer in Latrobe, Pa.

According to a company press release, Boston Beer and City Brewing will upgrade the brewery by purchasing equipment to allow for Samuel Adams’ traditional brewing process, use of proprietary yeasts and extended aging time, and beer bottling and kegging. Brewing of Boston Beer products is expected to begin during the second quarter.

“This agreement gives us increased flexibility,” said Martin Roper, President & CEO of Boston Beer.

The agreement with City Brewing is not expected to have an impact on brewing operations at the Boston Beer’s breweries in Boston and Cincinnati.

Boston Beer continues to investigate building a new brewery near Boston. The company originally sold beer brewed under contract at other breweries, but now produces the majority of its beer at its own Cincinnati brewery.

Boston Beer’s investment at Latrobe is expected to be between $3 million and $7 million and commensurate with Boston Beer’s commitment to the brewery, the parties are discussing the potential of Boston Beer having an ownership interest in the brewing facility.

City Brewery acquired the Latrobe facility last year after owner InBev sold the Rolling Rock brand to Anheuser-Busch and announced it would close or sell the brewery where Rolling Rock had been brewed since 1939. City is headquartered in LaCrosse, Wis., where it has also brewed products for Boston Beer.

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UK to boost tax on beer

UK Chancellor Gordon Brown’s new budget includes index-linked increases to duty on beer, cider and wine.

Britain’s brewers, pub owners and beer drinkers quickly mounted protests.

“This is a slap in the face for one of Britain’s world beating businesses,” said Mark Hastings, British Beer and Pub Association director of communications. “Gordon Brown has chosen to turn his back on a brewing sector facing intense pressure from rapid cost inflation and the forthcoming smoking ban. Once again, the Chancellor has battered beer and favored stronger alcoholic drinks like spirits.”

The Campaign for Real Ale (CAMRA) slammed the increase as “false economy.”

CAMRA Chief Executive Mike Benner said: “This is a false economy for the Government as we may now see an exodus from pubs after beer prices rise.

“This is bad news for the millions of people who enjoy British pubs but will now face a higher cost to visit them. Therefore trips to the pub will become less frequent and the revenue the Government makes from VAT will suffer.”

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A-B wins a round in Bud battle

Another round in the centurylong dispute between Anheuser-Busch Cos. and Czech brewer Budejovicky Budvar is settled, with the win going this time to the American beer-maker.

Anheuser-Busch said Wednesday an Italian appeals court ruled in its favor, ordering cancellation of three registered trademarks held by Budejovicky Budvar, including two for Budweiser Budbrau and one for Budweiser Budvar.

The whole story.

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Texas won’t run out of Shiner

Were Texas beer drinkers ever worried that an announcement the Spoetzl Brewery would begin selling beer in Chicago meant there might be a shortage in their home state?

“I can assure you that we will always make sure that Victoria and the state of Texas will have plenty of beer,” marketing director Charlie Paulette said at a gathering in Victoria. “We are fully staffed and have plenty of capacity, so there won’t be a shortage of Shiner beer in Texas.”

Paulette did go into surprising details about marketing plans for the Windy City. A few highlights:

– He said the natural reaction of distributors in the past has been to place Shiner in country-western bars and steakhouses with a “Texas” name. “And then they think they’ve done the job,” he said. “Actually, the places that originally made Shiner popular were those real, authentic music clubs, like in Austin, and the neat, eclectic places around the state. University of Texas grads really helped us establish the brand originally.”

– He said Paulette said the company would be concentrating on its lead product, Shiner Bock. The consumers are people who have experience with the beer – graduates of the University of Texas, North Texas State, Texas A&M and Texas Tech who live in the Chicago area. He said contact would be made through offers of beer donations to alumni group functions and e-mail “blasts” to members of those groups.

– Chicago was selected quite a while ago, Paulette said, and will be the only market expansion for Shiner beer this year. “We tried to move into Atlanta in 1995 and into San Francisco about six years ago and weren’t very successful,” he said. “You would now be hard pressed to find Shiner Bock in either of those cities. But Chicago is the third largest market in the country and the third largest market for craft beers, so it can be a place where we are successful. And we’re always getting asked by people from that area when they were going to start getting Shiner beer.”

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Boulevard goes Lunar

Lunar AleBoulevard Brewing Company has announced the release of its first new year-round beer in more than a decade – Lunar Ale. An unfiltered brown ale, Lunar is brewed with two-row malted barley and a small amount of dark roasted German malt, giving the beer its characteristic color.

The recipe also includes substantial quantities of Midwestern wheat, producing a distinctive natural haze. Fermentation employs a special strain of Belgian yeast, which imparts subtle aromatic notes.

“Never has there been a better time in our history to introduce a new year ‘round beer, especially one that we believe will have such widespread consumer appeal,” said Bob Sullivan, Boulevard’s vice president and chief marketing officer. “Lunar is truly in a class by itself, stylistically speaking. It’s as approachable as our popular Unfiltered Wheat Beer, but offers its own unique harmony of flavors, with an alluring cloudy brown color. We think it’s out of this world, and we hope consumers agree.”

Boulevard recently completed a major expansion and now may use its former brewhouse to produce specialty beers. One reason Boulevard drinkers haven’t seen a new year-round beer in 10 years is the brewery has struggled to keep up with demand. The Kansas City Star (free registration) reports a new Smokestack Series should start shipping in summer.

Boulevard brought test batches of some of these beers to the Great American Beer Festival last October. A beer to be called Saison-Brett, which as the names implies is brewed in the saison style with Brettanomyces (a wild yeast) added during secondary fermentation, was particularly well received.

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St. Peter’s plans new brewery

A UK brewing company that recently considered selling the business instead plans to build a new £3 million brewery. Construction may not start for two years.

St Peter’s Brewery at South Elmham, near Bungay, has reached full capacity on its 13th century rural site as the firm’s beers are sold across 22 countries.

“We’re delighted that St Peter’s beers are proving so phenomenally popular, not just across the UK but worldwide,” said managing director Colin Cordy. “Our big challenge though is to keep meeting that demand and the next natural step is to build a completely new brewery. The construction process would take up to a year and our aim is to start production at the new site about two-and-a-half to three years from now.”

St Peter’s was put up for sale with a £20 million price tag in summer 2005 but taken off the market a few months later when directors decided to continue running the business independently.

Founded in 1996 by John Murphy, the award-winning company is based in St Peter’s Hall, a half-moated manor house surrounded by converted outbuildings.

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Banned in Utah

You have to think there is a homebrewer or beer lover in Utah who is cringing to see the attention a vanity license plate with “merlot” on it received this weekend.

Glenn Eurick’s 1996 Mercedes has had the license plate reading “merlot” for 10 years. He says the plate never got a lot of notice until the Utah Tax Commission told him last week that he had to remove it because the state doesn’t allow words of intoxicant to be used on vanity plates.

Eurick was fine until an anonymous caller told the state that merlot was an alcoholic beverage.

Will somebody driving around with plates that read zymurgy or porter be next?

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CAMRA begins beer club

You’ve got to live in the UK to enjoy this, but . . .

The Campaign for Real Ale (CAMRA) is launching a new Beer Club that delivers a 20-bottle case of beer each quarter.

The explanation why is here.

Here’s the place to sign up. As an incentive to join, the first shipment will include a “Taste of America Four Pack.” The four beers pictured are Goose Island IPA, Anchor steam, Brooklyn Lager and Sierra Nevada Pale Ale.