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Bud joins the lime crowd

Anheuser-Busch will roll out Bud Light Lime in May, backing it with a $35 million marketing campaign.

“We’re treating this as a big launch,” Dave Peacock, vice president of marketing at the company’s domestic beer subsidiary, said in the St. Louis Post-Dispatch.

Last year A-B rival Miller Brewing introduced Miller Chill, a beer flavored with lime and salt. It was one of the year’s hottest beer product launches.

Miller’s “Brew Blog” has been predicting that A-B would counter with a product like this, and reports on it today.

Peacock said Anheuser-Busch and Miller had independently concluded that flavored beers — including ones that evoke brews popular in Latino culture — can attract a wide following.

A-B’s confidence in the product is illustrated by its decision to take it directly to a national launch without testing it in regional markets. “We can’t remember a Bud family product we didn’t put into a test market,” said Peacock.

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Russian River to distribute Port/Lost Abbey beers

Port Brewing announced today that Russian River Brewing Company will distribute Port’s beers in the San Francisco Bay and Northern California regions.

A press release states that under the agreement Russian River will provide Port’s full range of products, including the much heralded Lost Abbey labels, to Russian River draft and bottle accounts.

“We’re very excited about this agreement,” Port Brewing director of brewery operations Tomme Arthur said for the press release. “Russian River is one of the most respected breweries in the world and serves the top draft houses and bottle shops in Northern California. Having them distribute our beers is great for our business.”

“There is a real buzz in the Bay Area regarding Port Brewing / Lost Abbey beers,” said Russian River owner/brewer Vinnie Cilurzo.
“We’re happy to have a hand in making sure that Northern California beer lovers can enjoy these great beers.”

Russian River will distribute Port Brewing/Lost Abbey beers to its accounts in the city of San Francisco and the East Bay, as well as Marin, Napa and Sonoma counties in the northern Bay Area. Deliveries are expected to begin in March, 2008.

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New beer alert: Beer for Hope, and more

The second annual Reunion: A Beer for Hope unveiled at the Celebrator Beer News’ 20th anniversary party Sunday.

A year ago, Alan Shaprio, president of SBS-Imports, suggested brewing the beer after he and brewing pioneer Pete Slosberg learned that Virginia MacLean had been diagnosed with Multiple Myeloma. Shapiro and MacLean joined Sloberg at Pete’s Wicked in 1989 and helped him turn the company into what was briefly the second largest craft brewery in the country. All then went on to other businesses.

MacLean lost her battle with Multiple Myeloma last June.

The organic red rye has once again been brewed at Bison brewing.

100% of the profits generated by SBS-Imports will benefit the Institute for Myeloma & Bone Cancer Research. Donations to IMBCR also may be made at www.reunionbeer.com.

“To date almost $100,000 has been raised by the Reunion team’s creative approach,” said Dr. James R. Berenson, CEO and President, Medical and Scientific Director at IBMCR.

Firestone Walker Union Jack – Firestone Walker Brewing has released Union Jack, the first India pale ale under its own brand name.

“Union Jack is an American-style India pale ale that represents a flavorful twist on our British brewing heritage, as well as our singular focus on pale ales,” proprietor David Walker said for a company press release. “It also echoes some of the intensity exhibited by our recent limited-edition beers.”

Firestone Walker recently intensified its focus on pale ales under the banner of “Passion for The Pale.” Union Jack is the third pale ale of the group, joining DBA (British-style pale ale) and Pale 31 (American-style pale ale). Meanwhile, Firestone Lager is being discontinued to make room for Union Jack and to keep the Firestone Walker portfolio focused on pale ales.

Union Jack is 7.5% abv and 70 IBU. Firestone Walker also brews the award winning Humboldt IPA Nectar, 5.3% abv and fermented with a different yeast.

Samuel Adams Irish– Samuel Adams newest beer looks a little like a seasonal, given that March is right around the corner, but Irish Red Ale (the release) could just as well have been Dunkelweizen.

Irish Red beat out Dunkelweizen in the company’s third annual Beer Lover’s Choice contest, with voting conducted at more than 1,000 tastings during August and September.

The Irish Red styles is said to have originated in 1710 in the Irish town of Kilkenny. The beer is brewed with traditonal two-row Harrington and Metcalfe malts and a solid does of Caramel, and the beer is balanced toward those malts. It is hopped with East Kent Goldings that add an earthy note and some lingering spiciness.

Deschutes Green Lakes Organic Ale has begun to arrive on grocers’ shelves in Oregon, Washington, Idaho, Montana and Alaska. Green Lakes, 5.2% abv and 45 IBU, is Deschutes first organic beer.

“Green Lakes is a classic amber ale,” said brewer Paul Arney. “We used caramel and Munich malts for a nice color and six different varieties of hops.” The reddish colored brew has a nicely balanced taste with a distinctive but restrained hop profile that includes Salmon-Safe certified Sterling hops.

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And there were 3 . . . for Beerdrinker of the Year

The finalists will travel from Texas, Oregon and Virginia to Denver in a couple of weeks to determine who become the 2008 Wynkoop Beerdrinker of the Year.

The finals begin at 2 p.m. Feb. 23 at Wynkoop Brewing and are open to the public.

The three finalists are:

Richard Pedretti-Allen, a McKinney, Texas, recording producer. An avid homebrewer and certified beer judge, Pedretti-Allen has visited over 100 North American brewpubs, won numerous homebrewing awards, and owns over 7,000 beer coasters.

J Mark Angelus, a Nehalem, Ore., semi-retired prosecutor. Last year Angelus sampled 916 beers, visited 68 breweries and attended nine beer festivals.

Matt Venzke, a Yorktown, Va., aircraft maintenance manager. Venzke has visited 454 breweries in 16 countries and 39 states, and logged 3,000 miles in 2007 visiting breweries.

The event is open to the public and admission is free. Wynkoop beer will be served at the event, including a special lavender-infused, saison-style beer based on a recipe by 2007 Beerdrinker of the Year, Diane Catanzaro of Norfolk, VA.

The 2008 Beerdrinker of the Year will win free beer for life at Wynkoop, $250 worth of beer at their local brewpub or beer bar,
and clothing proclaiming him the 2008 Beerdrinker of the Year.

He will also have their name engraved on Wynkoop’s Beerdrinker of the Year trophy.

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Pope gets sample of Holy Grail (the beer)

When the Archbishop of York, Dr. John Sentamu, went to visit Pope Benedict XVI in Rome he took him an unusual gift — Holy Grail, a beer brewed by the Black Sheep Brewery located in Masham, England.

The archbishop was in Rome to celebrate the Week of Prayer for Christian Unity to strengthen ties between the two churches.

Monty Python’s Holy Grail was specially commissioned to mark the 30th anniversary of the famous television program.

The Pope is said to prefer beer to wine and water and this wasn’t the first time that he had sampled one of the brewery’s beers. Managing director Paul Theakston said, “We were absolutely delighted, if not a little surprised, when we received the request from the archbishop to provide the Pope with a bottle of Holy Grail. We do not imagine that His Holiness will be swapping holy water for Holy Grail just yet, but to have him enjoy one of our favorite tipples is a real honor for the whole brewery and give the Holy Grail ale name a whole new meaning.”

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Beatles artist creates beer label

The man who created the Sgt. Pepper album cover has designed a beer bottle label to celebrate Liverpool’s Capital of Culture year.

Peter Blake’s creation features a Union Jack with his signature, and is featured on Cains’ Best of British lager bottles.

Cains Beer plans to produce 250,000 bottles.

Sir Peter said: “Cains wanted a bottle that would encapsulate the ‘Best of British’ activity and provide a fitting tribute to Liverpool during its Capital of Culture year,” Blake said.

The specially-labeled bottles will be available until December &#151 including at the Tate Britain and the Tate Modern galleries.

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Grolsch deal makes SABMiller world’s biggest brewer

SABMiller, previously the world’s second-biggest brewer, has completed its deal to acquire Dutch brewer Grolsch and become the largest brewing company in the world.

Reuters writes: “The deal is a sign of consolidation in the global brewing industry as brewers look to cut costs as input prices for malting barley and aluminum cans have risen and to create a bigger platform for their top brands.”

SABMiller, which makes Miller Lite, Castle and Peroni beers, has said it plans to expand the Grolsch brand across Africa and Latin America.

With the deal SABMiller passes InBev as the world’s largest volume brewer.

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Falconer brewing scholarship applications are open

Applications are now being accepted for Falconer Foundation Brewing Scholarships.

In co-sponsorship with the Seibel Institute of Technology, the foundation offers two full-tuition brewing education scholarships in 2008.
One scholarship is for the World Brewing Academy Concise Course in Brewing Technology held at the Siebel Institute in Chicago in October/November 2008. The Concise Course in Brewing Technology is a two-week intensive program that covers every topic critical to successful brewery operations. The program is designed for brewers pursuing a wider knowledge of professional brewing standards and techniques in order to advance their brewing careers as well as individuals planning to enter the brewing industry.

The second scholarship allows candidates to apply for one of three two-week modules from the International Diploma in Brewing Technology Program held at Siebel’s Chicago campus in September/October 2008. This specialty brewing scholarship is intended for those brewers who seek an in-depth understanding of a specific brewing discipline. Candidates must designate which module they wish to attend.

Applicants must be from the Pacific Northwest (including Alaska and Hawaii) and Northern California regions (San Francisco Bay/Monterey Bay areas and north). Each scholarship includes a $750 stipend to help offset travel and lodging expenses.

For more details and information on how to apply, visit the Siebel Institute website.

The Glen Hay Falconer Foundation was formed to celebrate the life of Glen Falconer, an innovative and creative local brewer well known throughout the brewing industry. Falconer died in a tragic accident in 2002.

The Foundation’s cornerstone event is the annual Sasquatch Brew Fest.

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Harpoon-Brooklyn Super Bowl bet: Winner buys

Harpoon Brewery and Brooklyn Brewery have a little something riding on the outcome of Sunday’s Super Bowl game.

With the New England Patriots would be playing the New York Giants, Harpoon president Dan Kenary dialed up his friend Steve Hindy, president of Brooklyn Brewery, and arranged a wager. The bet: if the Patriots win the Super Bowl, Brooklyn will pour a keg of Harpoon IPA in their tap room and if the Giants win, a keg of Brooklyn Lager will be tapped in Harpoon’s Boston tap room.

“We know that the oddsmakers are giving the Patriots a 12-point advantage, but we have a lot of faith in our Giants and Eli Manning,” Hindy said in a press release. “The Giants closed strong this season while the Pats looked a bit tired in the last few games, so we accepted an even bet with Dan and Harpoon.”

On Monday, the brewery that has won the wager will ship a keg of their flagship beer to the losing brewery for tapping on their draft system.

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A-B earnings up, but disappoint Wall Street

Anheuser-Busch sales were up in 2007, but fell short of Wall Street’s expectations, in part because of lagging sales of Corona.

The business of beer brewing companies can be confusing.

The good news for A-B was that U.S. beer sales increased 8 percent in the fourth quarter and estimated U.S. beer market share was 48.5 percent in 2007, up from 48.2 percent in 2006.

Grupo Modelo — which makes Corona, is partly owned by Anheuser-Busch and has been a big driver of A-B’s recent profit growth — saw equity income drop 12%.

Edward Jones analyst Jack Russo said the earnings miss was partly due to a higher-than-expected tax rate, in addition to Modelo’s stumble.

“The core business looked to be about the same,” Russo said. “The beer industry had a pretty good year in 2007. But unfortunately, this Modelo piece is big” for Anheuser-Busch, he said. An expected period of weaker contributions from Modelo will be a drag on A-B’s results, he said.

Benj Steinman, publisher of Beer Marketer’s Insights, pointed out that core brands Budweiser and Bud Light continue to lag. Growing overseas sales and revenues from imports that A-B distributes are the only forces driving up sales, he said.

“The consumer preferences are seemingly shifting to craft beers and, to a lesser extent, imports,” Steinman said.

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Strong Beer Month starts this evening

The announcement:

“Beer Lovers! Join us! Thursday, January 31st at 6p.m. at the Toronado on 547 Haight Street San Francisco for a kick-off event for the 6th Annual Strong Beer Month between the 21st Amendment Brewery and Magnolia Pub and Brewery. Each brewery will be pouring one of their strong beers including a special cuvee blend strong beer made between the 21st Amendment and Magnolia.

“February 1st, marks the start of the 6th Annual Strong Beer Month. The brewers of the 21st Amendment and Magnolia Pub and Brewery once again bring you an astounding range of memorable brews to lift the winter doldrums. Visit both breweries, try all twelve beers and keep the special commemorative glass. Commemorative t-shirts are also available. The festivities begin February 1st, but check back often as special kegs and casks of vintage and barrel-aged beers will appear throughout the month and runs the entire month. These special beers and glasses will be available from February 1st until they run out.”

The details.

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Hundreds of new recipes for the Super Bowl

Great Food Great BeerIt would seem you might measure the history of how Americans perceive the relationship between beer and food, and thus the status of beer itself, based on the covers of beer cookbooks. And perhaps the photos inside.

Witness the progression of covers for what we call “beer cookbooks.” Bob Skilnik writes in Beer & Food that breweries of the early post-World War II took a disjointed approach to putting beer and food together in consumers’ minds. Storz Brewing in Nebraska was unique, long publishing booklets and eventually a hardcover cookbook in 1956 that was jammed with recipes.

The cover of that book, however, featured unplucked game birds hanging upside down and awaiting attention. Few photos accompanied the recipes themselves. By 1983 Anheuser-Busch did a little better with The Official Budweiser Cookbook, an 80-page collection of recipes on medium paper stock with nearly 20 full-page color photos. But, like the cover featuring Potato-Kielbasa Salad and Beer Rye Bread, most were hearty “down-to-earth” dishes.

Great Food Great BeerCompare that to the recently released Great Food Great Beer: The Anheuser-Busch Cookbook, 300 glossy pages thick with luscious photos filling every other page. Pure food porn. The one on the left features Roast Red Peppers with Garlic and Garlic-Stuff Mushrooms (recipes below).

The 1983 cookbook opened with a quick history of Anheuser-Busch and just the briefest primer on how beer is brewed. Great Food Great Beer begins with a bit more history, goes even lighter on the beer making and instead gives a dozen pages to the aesthetics of beer &#151 such as pairing food with beer, pouring beer, glassware, and menus for entertaining. Each recipe includes a suggested beer pairing, always suggesting a beer A-B brews or distributes as well as style — for independent souls who might go their own way.

As one review of the book noted, “with the Clydesdales now pulling the bandwagon for beer-and-food pairing, the concept is likely to get a much wider airing.”

The beer-and-food education, in case you were wondering, is not as extensive as in the first half of Lucy Saunders’ The Best of American Beer & Food, nor are the recipes introduced with the extra bit of information that emphasize the artisanship at the core of her book.

The recipes also do not appear quite as challenging or perhaps as wide-ranging as in Saunders’ book, but we’re not talking meat and potatoes or “Fried Pheasant al la Storz” (to choose one from the 1956 book). Recipes such as Grilled Snapper Packets or Leek and Chanterelle would even impress a wine drinker.

Available in clubhouse stores and online before Christmas, Great Good Great Beer hit bookstore shelves this month. Just in time for the Super Bowl.

Roasted Red Peppers with Garlic

8 red bell peppers
2 garlic cloves, minced
1 teaspoon kosher or sea salt
1/4 cup extra-virgin olive oil
1/2 teaspoon freshly ground black pepper
Fresh flat-leaf parsley

1. Preheat the broiler. Place the bell peppers on a baking sheet and broil 4 to 5 inches from the heat source until the skins are blackened and blistered all over, turning as needed, about 8 minutes. Transfer to a paper or plastic bag and close tightly. Let stand for 10 minutes (the steam will loosen the skins).

2. Meanwhile, on a cutting board, using the flat side of a chef’s knife, mash the garlic with the salt, then transfer to a small bowl. Add the olive oil and pepper, stirring well to blend.

3. Peel, stem, and seed the roasted peppers and cut lengthwise into strips 3/4 inch wide. Arrange the pepper strips on a platter and drizzle with the garlic oil, scraping it out of the bowl to get all the garlic. Garnish with the parsley and serve warm or at room temperature.

Cook’s Tip: Roasting intensifies the flavors of vegetables, and red peppers are no exception. You can roast the peppers in the oven or on the grill. You can prepare these peppers up to a day ahead, then cover and refrigerate. Let them come to room temperature and drain off any excess liquid before serving. Be sure to use very fresh garlic, as old garlic will taste bitter and strong.

Makes 6 to 8 servings

Garlic-Stuffed Mushrooms

2 heads garlic, cloves separated and peeled
1 cup heavy cream
1 cup panko (Japanese bread crumbs; see Cook’s Tip) or plain dried bread crumbs
1 teaspoon salt
24 large button or cremini mushrooms, stemmed
2 teaspoons olive oil
1/4 teaspoon freshly ground black pepper

1. In a small saucepan, combine the garlic and cream over low heat. Slowly cook until the garlic is soft enough to mash with a spoon, about 45 minutes. (The cream will be reduced and thick.) Remove from the heat and mash the garlic into the cream with a fork, making a rough purée. Stir in the panko and salt, mixing thoroughly.

2. Preheat the oven to 450°F. Lay the mushroom caps, top side down, on a lightly oiled baking sheet. Brush the edges with the olive oil and fill the centers with the garlic mixture.

3. Bake until starting to brown, about 15 minutes. Remove from the oven and let stand for 5 to 10 minutes. Transfer the mushrooms to plates or a platter, discarding any released liquid. Sprinkle with the pepper and serve.

Cook’s Tip: The vast amount of garlic here is tempered by being slowly cooked in cream, resulting in a rich, mild garlic stuffing. Panko, or Japanese bread crumbs, is very light and crunchy. You’ll find it at Asian markets.

Makes 4 to 6 servings

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Court rules for regulators, against Costco

A federal appeals court in San Francisco has upheld key parts of a Washington states system for regulating beer and wine sales, overturning an earlier ruling that favored Costco Wholesale Corp.’s effort to upend decades-old beer and wine distribution laws.

The appeals court handed a victory to Washington state alcohol regulators, upholding key parts of the law, including a ban on volume discounts and a rule keeping retailers from taking delivery of beer and wine at a central warehouse. The lower court had struck down eight of the nine legal provisions that Costco contested.

The appeals panel agreed with Costco on one matter: Beer and wine prices should not have to be posted publicly and remain in place for 30 days, as the state now requires.

Costco’s 2006 triumph grabbed national attention because it suggested that major changes might be in store for the three-tier system of regulating alcohol sales put in place after the repeal of Prohibition.

Costco is deciding whether to appeal the ruling. “We are pleased that the central part of the anticompetitive restraints provisions was struck down,” said David Burman, a Seattle-based lawyer handling the case for Costco, referring to the “post and hold” provisions. “It will be good for Costco members and other consumers.”

A spokesman for the Washington State Liquor Control Board couldn’t immediately be reached for comment. The ruling is “a very significant victory for the state of Washington,” said Phil Wayt, executive director of the Washington Beer and Wine Wholesalers Association.

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Move over, Utopias; There’s a new priciest beer in town

Carlsberg’s announcement that it has found customers for its $400 a 375ml bottle of a new beer known as Vintage No. 1 has sparked plenty of conversation in the online beer space.


Basics about the beer from Denmark
:

Brewmaster Jens Eiken said only 600 of the bottles will be produced, and most will be sold through three of Copenhagen’s most exclusive restaurants.

The first 52 bottles were sold last week.

“We believe that there are people out there who are willing to part with this amount of money just so that they can taste an amazing beer or to keep it on their mantelpiece,” he said.

Eiken said part of the secret of the 10.5 per cent alcohol beer is the way it is stored in special Swedish and French oak casks in a dimly lighted crypt 15 meters under the company’s old brewery.

The brew’s taste hints of prunes, caramel, vanilla, oak and cherry port bitterness, he said, adding that it is best consumed with gourmet blue cheese or on its own with “a very special friend.”

Some Copenhagen residents, despite the Danish capital’s high standard of living, expressed doubts that any beer would be worth that much.

“Only showoffs will buy this beer,” said TV journalist Marie Grundtvig Buss. “There can’t be any justification for such a price for a single bottle of beer.”

And some of the reaction:

Price vs. Value
Are You and Utter Fool?
The discussion at Beer Advocate
The discussion at Rate Beer
Who’s threatening us now? Bling beer!

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German beer sales down 2.9%

Germany’s beer consumption has dropped to the lowest level since the government began collecting statistics in 1993.

Beer consumption in Europe’s largest economy fell 3.7 percent (in 2007) to 88.5 million hectoliters, the lowest since the Federal Statistics office, based in Wiesbaden, started collecting figures excluding non-alcoholic beer in 1993, a report showed today.

“Beer consumption is dependent on the weather and also tends to peak when we have special events,” Marc-Oliver Huhnholz, a spokesman for the Brauer-Bund brewery association in Berlin, said in an interview. “Our industry hopes for a long, hot summer and that the German soccer team will do really well in the European soccer championship this year.”

Beer sales have also been declining in the past decade as more and more Germans switch to lighter or non-alcoholic beverages, the group said. German brewers sold 2.9 percent less beer last year, the biggest drop since 1998, the report said.

One story suggest that microbreweries and brewpubs could help reverse the trend.

Berlin’s Oliver Lemke, who owns four small breweries, said the overall slump reflects the destruction of small local breweries by big corporations.

“There used to be 100 breweries in this neighborhood alone,” Lemke said. “They died out in the 1970s with the trend toward mono-breweries. The big breweries – for example Warsteiner or Licher – said: ‘We’re only going to make one sort of beer, a premium pilsner, and we’ll market it nationwide.’ And that inevitably leads to a dead-end. At some point, even the world’s biggest idiot notices that there’s virtually no difference between a Warsteiner and Licher.”

The story has a familiar ring to it: “It’s difficult for independents to break through against the conglomerates. The big brewing companies control distribution networks and encourage pub owners to feature their products exclusively by offering loans, price rebates and free tapping and refrigeration systems, beer glasses and even ashtrays.”