From the St. Louis Post-Dispatch:
Aiming for the British working class, Anheuser-Busch Cos. is rolling out a new beer in the United Kingdom. Called Bud Silver, the beer will have a lower alcohol content and a stronger hops flavor than an American-style lager.
The stronger flavor hops and richer color also make Bud Silver attractive to young adult males, according to A-B’s Jim Gorczyca. “It kind of goes after the working-class guy,” he said.
And an interesting fact at the end: In the last five years, Anheuser-Busch has nearly tripled the volume of A-B brands sold internationally.
Does is seem likely that Bud Silver will take the UK by storm? Likely not, but quite obviously the world’s biggest brewer will continue to find a larger audience for its beers or find other beers that audience will drink.
Seems like they have it backwards. My familiarity with UK ales and preferences are for lower hop content than American.