Guinness will spend more than $4 million to promote a new “perfect pint” gadget being called the biggest revolution to hit the beer can since the invention of the widget.
The plug-in “Guinness Surger” sends an ultrasound signal through a glass to separate the black body from the creamy head, just as a pint settles when poured in a pub.
When customers buy the new kit they get two cans of special widget-free Guinness, a pint glass and the Surger itself – a base unit on which the glass stands as the ultrasound passes through.
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