We’re excited to continue our RadCrafter series! Each volume of Craft Marketing showcases a Featured Crafter – a craft marketing professional who is crafting content, telling stories, and curating resources about the beer industry. For this edition we reached out to Chris Herron, co-founder and CEO at Creature Comforts and picked his brain about beer, brewing, and what it takes to build a strong brand that resonates with consumers in today’s craft beer market.