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Even without Paris Hilton, Oktoberfest decidely hip

Oktoberfest in Munich, with tennis icon Boris Becker leading scores of celebrities and a growing number young Germans under the age of 30 to the festival.

“The Oktoberfest has discarded its old fashioned image and is chic again, especially for the young,” observed Germany’s normally critical Der Spiegel magazine. “The new generation voluntarily dons the Bavarian peasant look – long socks, leather trousers, aprons and blouses from which squeezed breasts quell forth like steamed dumplings.”

Although the Oktoberfest has the equivalent of a written constitution which prohibits advertising, the event was hijacked last year by Paris Hilton attempting to market canned Prosecco. The car hire magnate Regine Sixt also advertised her firm with the help of a large BMW saloon and a posse of samba dancers.

This year the Oktoberfest, which ends today, has banned explicit advertising although beer mugs and mats and napkin rings are still allowed to be decorated with company logos.

[Via The Independent]

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Charlotte Oktoberfest

Reported by Banjo Bandolas

Our arrival in the shining southern city of Charlotte was a bit of a letdown initially. We’d found our way through the Gordian knot they call a traffic system to the Metrolina Expo Trade Center (a name that conjured elaborate images of glass and chrome in my mind). I now stood before us in all its steel-barned-beauty. My wife, Bonne, who’d joined me on this trip as official photographer, shot a look over the car that could’ve killed a lesser man. Thank god it missed and browned the swath of grass behind me instead.

“This is the BIG Oktoberfest you’ve been looking forward to?”

Charlotte Oktoberfest

“Honey,” I said gesturing to the hundreds of people streaming past us towards the entrance, “It’s sold out, they must be doing something right.”

As we drew closer the sweet strains of the Moonshine Racers belting out the old Hank Williams Sr. song “Moonshine Soul” drew me into as unique a fest experience as I’ve seen to date and an age-old lesson. Something about books and covers I think.

The Charlotte Oktoberfest, produced by the Carolina Brewers Association, offered over 350 different beers and was divided into three large rooms and a huge back lot. The first room held national and international beers, the second, homebrew clubs and the Beerlympic village, and the third regional breweries closer to home and heart. The venders and music stage were outside.

As much as I wanted to go out and listen to the Moonshine Racers, the beer was calling and you know what the boss says, work comes first. I planned to start in the regional room with the southern brewers but got confused and ended up in the national and international area. I made the most of it by treating myself to a Rogue Hazelnut brown to start a beery fine day. “Ahhhh” I breathed, pondering the dark brown liquid in my tasting glass, sweet hazelnut aroma drifted to my nose. The enjoyment of the first beer, like the last cookie in a package, should always be given more attention in my opinion. The nutty flavor is nice without crossing over into sweet, and a smooth malty finish with coffee notes leaves you ready for a second taste before the first has left your mouth.

Charlotte OktoberfestA short time and few bruises later I’d worked my way thru a handful of Northeast breweries and found a keeper with Saranac Pumpkin Ale. It’s the first pumpkin ale I’ve had this season. The pour was a nice golden reddish brown topped by a billowy head.
The light pumpkin, cinnamon, nutmeg aroma was anchored by the expected pumpkin pie taste (light but it’s there), with a bit of cinnamon in the finish. This beer hit the spot for me because, after a long hot summer, I am so ready for fall.

The next area we entered, room two, held the Homebrew clubs; the Battleground brewers, Carolina Brewers Assoc, Charlotte Palmetto State Brewers, Carboy Brewers, and the Wort Hawgs. A testament to the pride and craftsmanship of these small-batch brewers were the enormous lines, as big as any brewery line I saw, for the special homebrewed beers being poured.

I met Tom Nolan at the Brew Hawgs table and he let me sample his Baltic Porter, the 2006 GABF ProAm competition gold metal winner. (Pro-Foothills Brewing’s Jamie Bartholomaus and Am-Tom Nolan) The beer was dark and multileveled with different tastes surfacing with each sip, dark fruits, chocolate, and coffee notes folded into a nice soft maltiness with a strong roasted malt finish. Very nice. The Brew Hawgs were also the first of the homebrew stations to run out of beer. A coincidence? I don’t think so.

The rest of the enormous room two area was filled with the Beerlympic Village games. This is what truly made this event different for me. There were banks of every beer game I could think of and some I’d never seen before. Here’s a quick run-down. Twister, bag toss, beer tidily winks, beer pong, Frisbee golf, a large screen video game called tilt. And probably half a dozen or so other games I missed. It was a great way to disperse the crowds and give the attendee’s more ways to have fun. The games were provided through the Creative Loafing Beer Club of Charlotte and training for the series of Beerweek events held around town for a week in mid April each year.

After Bonne finished snapping a few pictures of the Beerlympians we moved on the third and final room, the regional breweries. The room was crowded and a beach ball was continuously bouncing back and forth across the room when we entered. As I moved down the line from station to station, keeping a wary eye out for that damned beach ball as I went, my selections were rewarded by the following finds:

Asheville Brewing – Ninja Porter. The dark, black bodied beer with a rich tan head,
smells of roasted malts, chocolate, and a hint of licorice. The taste is roasted malt with chocolate notes and roasted malt finish with a hint of hops. Very drinkable.

French Broad – Wee Heavyer Scotch Ale – Smelled of a nice blend of dark malts, dark fruits, and earthy spices. The taste was a big sweet malt flavor with undertones of caramel and nicely balanced hop bitterness in the finish.

Azalea Coast Brewery – Teaches Chocolate Stout – My wife’s favorite and by-god I liked it too. A clear dark brown stout with a wispy beige head, the light milk chocolate aroma, didn’t prepare me for the rich chocolate flavor (The brewer actually uses Hershey’s in the recipe), nice balance between milk chocolate sweetness and light astringent bitterness, bittersweet roasted finish, niiiiice. Another Azalea Coast Beer I really liked was their seasonal dopplebock, Navigator. The dark amber beer’s smooth softness coated my throat with molasses, roasted nutty malts and dark fruit then left me smiling with a balancing bitterness in the finish that tied it up and made a beautiful little package on my tongue. Well done guys!

The following night I joined fellow beer enthusiasts just down the street from the Azalea Brewery at the Front Street Brewery in Wilmington, North Carolina for the national toast to the memory of Michael Jackson. Front Street brewer Kevin Koziak, produces a delicious selection of beers there. My favorites were his Oktoberfest, and Scotch Ale and we used them to toast the great man’s memory.

“Here’s to you Michael, and good job on the Charlotte Oktoberfest guys, Cheers!”

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Celebrate the Beer Hunter toast with videos, photos

Real Beer will collect photos and videos from Sunday’s National Toast to Michael Jackson to post at the Beer Hunter website.

You can help. Take a camera with you to whatever Toast you will be attending (or hosting). Capture the moment. We’ll soon post information about how to add your photos and videos to the archive.

We’d really like to have thousands of faces of people who knew Michael, whether personally and on a first name basis, from hearing him speak or simply reading his books and articles.

Here are some of the questions you might ask:

– When did you first meet the Beer Hunter and what do you remember about the meeting?
– What’s you’re favorite Michael Jackson story? (Involving you or not)
– What’s the best question you heard him ask?
– What’s the best advice you heard him give?
– How did he change what you do or how you think?
– How would you describe him in one word?

Finally: What beer will/did you drink in his honor?

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The 60-pint hangover

What’s the result of drinking 60 pints of beer during the course of a four-day drinking binge?

A hangover. A big hangover. But not necessarily as big as that of a man in Scotland, who had a non-stop headache for four weeks, blurred vision and didn’t recover for six months.

The story:

When a 37-year old man walked into a hospital emergency room in Glasgow, Scotland last October complaining of “wavy” vision and a non-stop headache that had lasted four weeks, doctors were at first stumped, the British journal The Lancet reported Friday.

The unnamed patient “had no history of head injury or loss of consciousness; his past medical record was unremarkable, and he was taking no medications,” Zia Carrim and two other physicians from Southern General Hospital said in a case report.

When an eye specialist was called in, the fog began to clear, at least for the doctors.

The patient, said the ophthalmologist, had swollen optical discs, greatly enlarged blind spots and what eye doctors call “flame haemorrhages,” or bleeding nerve fibres.

Then the doctors learned the man revealed he had consumed some 60 pints – roughly 35 litres – of beer over a four day period, following a domestic crisis.

Severe dehydration caused the alcohol, the doctors guessed, had led to a rare condition called cerebral venous sinus thrombosis (CVST).

It took more than six months of long-term blood-thinning treatment to restore the man’s normal vision – and to get rid of the headache, the doctors reported.

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Bud.TV renewed

Beer in the Hollywood Reporter – who would have thunk it?

Gail Schiller reports that despite dwindling traffic and reports it would be phased out by the end of this year the brewing giant is committed to Bud.TV through 2008.

“We wanted to get through the step of, ‘OK, should we continue into ’08 as we build our marketing plans?’ and that was the decision,” he (Tony Ponturo, vp global media and sports/entertainment marketing) said. “I think it (Bud.TV) is something that could have an ending someday, but I think if we keep learning from it and if we keep seeing assets from it … then it makes sense to continue the site.”

Traffic to Bud.TV has continued to slide from the 250,000 visitors the site had when it launched in February, averaging about 50,000 visitors recently.

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Black Dog promotes Adopt-a-Dog month

Adopt-A-DogBlack Dog Ale is working with humane shelters across the nation to support Adopt-A-Dog Month this October. Black Dog has set up space at its website to help prospective pet owners to find new dogs and puppies, including searchable listings of local humane society locations.

The Black Dog label prominently features “Chug,” a black lab retriever, on its packaging. Chug was the brewery founder’s pet and the inspiration for the brand’s name and logo, assisting on sales calls and attending special events.

The program continues until the end of October in New York, Indiana, Florida, Louisiana, Nebraska, Kansas, Michigan, Montana, Wyoming, Idaho and Washington.

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Hoparama: Hops everywhere we look

HopsFresh hop beers are fermenting away from the East Coast to the West Coast, and we can look for them on tap soon. Most will be available only close to where they are brewed, although Sierra Nevada is bottling its Harvest Ale this year and Deschutes Hop Trip can be found in several states.

The number of fresh hop/wet hop festivals keeps growing as well. Too many to list, so check our festival calendar.

With that in mind, a few hoppy links for your puckering pleasure (and a bonus bit of news about Samuel Adams Imperial Pilsner at the end):

Hunt’s Hop Tea. Recipe included (it’s easier with fresh hops).

Pernicious myths and a ban on hops. What really happened in Shrewsbury at the start of the 16th century and were hops not only banned but labeled a wicked and pernicious weed?

Mom grows a bumper crop of hops. A hop shortage ahead? Perhaps mothers across the nation will come to the rescue.

Samuel Adams creates an ode to noble hops. That hop would be Hallertau Mittelfrueh to the tune of 110 IBU.

The Imperial Pislner is on tap at a few East Coast locations:

Boston area
Cambridge Common, Harvard Square, Cambridge
Redbones, Davis Square, Cambridge
McCormick & Schmicks, various

New York City
House of Brews, 302 W51st Street, Manhattan
House of Brews, 363 W46th Street, Manhattan
Dive Bar, 732 Amsterdam Ave, Manhattan
Dive 75, 75th and Amsterdam Ave, Manhattan
Hop Devil, 129 St. Marks Place, Manhattan
200 5th, 200 5th Ave, Brooklyn

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Silver Bullet, NASCAR united

Molson Coors Brewing Co., the third-largest U.S. brewer, has outbid Anheuser-Busch for the rights of official beer sponsor of NASCAR auto racing. This means Coors Light – aka The Silver Bullet – replaces Budweiser.

Budweiser had been the official beer of NASCAR since 1998. It also had sponsored Dale Earnhardt Jr.’s No. 8 since he entered the Cup series in 1999. The beer will remain in the top series next year as the sponsor of Kasey Kahne’s No. 9 Dodge.

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Winning your weight in beer

A man named Stephen Wood recently was the winner of a Greene King “Win Your Weight In Beer” drawing.

The story doesn’t measure how much he weighted, or won, but in case you wondered how much beer that might be . . .

There are several variables – different beers will vary slightly in weight. But beer is slightly heavier than water (8.3 pounds per gallon), so a man 175 pounds (a guess looking at Wood’s picture) would win about 20 gallons. That’s the contents of almost 9 cases (24 12-ounce bottles) of beer.

Doesn’t “win your weight” sounds like more?

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Deschutes rolls out a traveling beer barrel

Deschutes Beer Wagon

Oregon’s Deschutes Brewery has built a a portable pub in the shape of a giant beer barrel. It will roll through several Seattle neighborhoods over the next few weeks.

The enormous barrel, fabricated by Hollywood designer Eddie Paul, makes its first appearance at the Fremont Oktoberfest September 21-23, then stops at the Red Bull Soapbox Race September 29. During October, the rolling barrel, accompanied by food and music from local bands, opens its taps in Capitol Hill, Wallingford and South Lake Union before returning to the Queen Anne-Fremont neighborhood.

Each Neighborhood Hops event will feature a selection of Deschutes beers, including Mirror Pond Pale Ale, Black Butte Porter and Inversion IPA. A rotation of pre-release beers will also be available, including the new Green Lakes Organic Ale.

Admission to the Neighborhood Hops events is free. Pints of Deschutes Brewery beers and food from local partners will be available for purchase. Proceeds from the events will be donated to a variety of local non-profits including the Puget Soundkeeper Alliance , protecting and preserving Puget Sound for more than 20 years, and Gilda’s Club Seattle.

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UK authorities ban Stella, Miller advertisements

UK authorities have banned a pair of beer ads – including one for Miller Genuine Draft they said appealed to children.

The Advertising Standards Authority also told InBev, the brewer of Stella Artois, it can no longer boast that its lager is produced by a family that has been dedicated to brewing for six centuries.

Stella Artois movieThe ruling comes at just as InBev launched a spectacular new Stella Artois website that leans heavily on the 1366 connection using the rich cinematic techniques Stella has long been associated with.

Stella Artois has been brewed in Leuven (Belgium) since 1366, and was bought Artois family in nly since 1717. The ASA said the Artois brand was no longer family-owned and it was untrue to claim that “one family of common ancestry had been involved in the brewing of Stella Artois for six centuries”.

The ruling is related only to advertising in the UK and won’t affect the new website.

To create interest in the site before it went public yesterday representatives of Stella reached out to the blogosphere, shipping bloggers a promotional package with a poster and coasters and offering a sneak preview of the site – which might take several hours to explore. The company’s blog links back to some of the reviews and also has additional information, such as interviews with the creators.

In the Miller advertisement in question a man performs a daring series of stunts on rollerskates to impress a woman, who rewards him with a bottle of Miller Genuine Draft. “We considered that the action of rollerskating, particularly when combined with the effortless cool of the execution of a series of tricks, was likely to appeal strongly to under 18s,” the advertising board stated.

Miller countered that the advertisement was designed to appeal to those over, and script changes had been made to ensure that it was not aimed at the youth market.

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OBF donates $10,301 to foundation for blind

The Oregon Brewers Festival made a donation of $10,301 to the Oregon Commission for the Blind Foundation (OCBF) with money raised at the 20th annual Oregon Brewers Festival that took place at Tom McCall Waterfront Park July 27-30.

From the press release:

The $10,000 was a direct contribution from the festival; the additional $301 was raised at the Crater Lake Soda Co. Root Beer Garden through donations from attendees.

OBF Director Art Larrance presented a check on Sept. 11 to Charlene Cook, a teacher and former Commissioner for the Oregon Commission for the Blind (OCB). According to Cook, the money will support the goals set by the OCB, including providing access to technology and education, and emotional and physical support to blind and visually impaired Oregonians.

Larrance selected the organization in honor of his college friend, Steve Hanamura, who is legally blind. This is the second year the OBF has made a donation to the OCBF.

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Smallest brewery back in business

A brewery in Wales – just five square feet – that claims to be the smallest in the world has reopened, the BBC reports.

Bragdy Gwynant brews ale for just one customer – the Tynllidiart Arms next door.

Margaret and Mark Phillips, who own the Tynllidiart Arms and the brewery, said the beer had a secret recipe.

“The previous owner of the pub moved out two years ago and up until two weeks ago the pub was closed and the brewery was too,” said Mr Phillips, who moved in just two weeks ago.

“We thought it would be nice to brew our own local beer and luckily we had a brewer living a few doors down who was able to help.”

The brewery used to be an outdoor men’s toilet.

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A reprieve for the British pint

The British pint and mile are safe forever after the European Commission announced a policy change.

The European Union executive said British and Irish pubs may go on serving beer in pints after 2009, when such measures were due to be phased out.

A spokesman said the proposal, which must be rubber-stamped by member nations, would also help trade with the United States by extending indefinitely the right to use dual measurement in labeling in the metric and imperial systems.

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Great American Beer Festival larger still

GABF logoJust in case 1,600-plus beers to choose from at the Great American Beer Festival in 2006 wasn’t enough for you, here are the numbers for this year:

– The GABF’s beer list has grown to 1,884 beers, a boost of 230 beers beyond last year.
– 34 breweries have also been added to the GABF beer list, upping the brewery tally to 408.
– In the GABF beer judging, the number of beers risen by 380 to a total of 2,806.

“The GABF’s expanded beer list is a reflection of America’s love of craft beer,” says festival director Nancy Johnson. “At this year’s registration deadline, we realized the beer totals were huge, bigger than our anticipated growth. And we kept getting requests from breweries wanting to serve more beers, and new breweries wanting to pour beer at the festival. So we raised the cap on beers and bought more draft gear.”

You can have all kinds of fun with these numbers. For instance, if you drank two bottles a day it would take you three days and 10 months to work your way through 2,806 beers.