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MI Brewers Guild Publishes Annual Magazine & Map

link: www.mydigitalpublica... Posted in Beer & Food, Beer culture, Breweries, Business of Beer, Consumerism on   

PR – The Michigan Brewers Guild has just released the 2020 edition of its annual publication, Michigan. The Great Beer State. The 72-page magazine includes stories about the creativity and consistency behind brewing; beer quality tips for consumers; and how member breweries give-back in big and small ways around Michigan.
A highlight of the publication is the pull-out map and listings for 293 member brewery locations spread out throughout Michigan’s two peninsulas (up from 281 in last year’s issue).
“We look forward to the Great Beer State magazine every year,” says Scott Graham, the Guild’s executive director. “It is always fun to review the brewery listings, map and other information in a printed format that you can hold in your hands and turn the pages.”
The 80,000 copies of the magazine have been distributed to member breweries, Michigan welcome centers, chambers of commerce and visitor bureaus, retail locations and other beer-supporting businesses around the state. A flip-book version is also available online at MiBeer.com (under resources). An additional 10,000 copies of the pull-out map were also printed.

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2020 Oregon Brewers Festival Cancelled

link: www.oregonbrewfest.c... Posted in Beer culture, OR, Press Releases on   

Press release from OBF:
Dear Friends of the Oregon Brewers Festival,

We are devastated to share that we have made the difficult decision to cancel the 2020 Oregon Brewers Festival, originally scheduled for this July 22-25. This will be the first time in 33 years that the iconic July event will not take place.

This decision was not made lightly. At the onset of the COVID-19 virus, we were hopeful that the situation might resolve itself by late July. But the health and safety of our guests, vendors, staff and volunteers is our top priority, and we have decided the risk of holding the festival is too great. The Oregon Brewers Festival is attended by thousands of visitors from all over the world. The last thing we would want to do is hold an event that could contribute to the spread of the virus and potentially introduce a second wave of infections.

It’s important for us to make sure that when the festival returns next year, it does so in a way that’s safe and ensures our guests feel secure. We will spend this downtime carefully planning on how to hold a successful event in a post-pandemic world.

The Oregon Brewers Festival will return July 28-31, 2021. In the meantime, we urge you to support your local craft breweries and cider makers; place orders for curbside pickup or delivery and follow them on social media for the latest news on how to help. It has been estimated that up to 46% of craft breweries may be forced to close due to the pandemic. The Oregon Brewers Festival is a celebration of craft beer, and we need to make sure our breweries are still standing when this crisis has passed.

Until then, stay safe, be kind, and wash your hands. Cheers!

Founder Art Larrance and the entire Oregon Brewers Festival Team

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OR – Virtual Fest Schedule Released

link: www.eventbrite.com/e... Posted in Beer & Food, Beer culture, OR on   

Join the Oregon Brewers Guild from 1-5 p.m. on Saturday, May 2, for a digital dive into Oregon craft beer. Brewers will give behind-the-scenes brewery tours, explore beer styles and history, and much more. The fest is a fundraiser for the Oregon Brewers Guild.
The tentative schedule is live on their EventBrite page, and features over 30 breweries. A few highlights include a behind-the-scenes tour of The Ale Apothecary’s mythical brewery, housed in a cabin high in the hills above Bend; a Bob Ross-style beer painting class with Leikam Brewing; a live tour of pFriem Family Brewing’s new Cascade Locks Barrel-aging Facility; an in-depth chat with Oregon brewing legend John Harris of Ecliptic; live music and much more.
Need a beer for the fest? (Of course you do). Over 100 breweries across the state are offering delivery and takeout. Find a comprehensive list of options here.
Via Oregon Brewers Guild

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Time To Raid The Beer Collection!

link: vinepair.com/article... Posted in Beer culture, Craft Beer, Just for fun on   

As the World Shelters in Place, Rare Beer Lovers Raid Their Collections
By EVAN RAIL
The other night, I did something unusual: I opened a 2009 bottle of 3 Fonteinen Oude Geuze.
The weird part wasn’t that I chose a spontaneously fermented beer from Belgium: Although I do mostly consume Czech lagers, I happily drink most styles. But that particular beer from my own cellar was one that dated from before the 2009 disaster that shuttered one of Belgium’s favorite lambic breweries for several years. It was not just from Belgium. It was not just sour. It was not just old. It was a truly rare bottle from a different era, one of a very limited number that remain anywhere, and a real collector’s item among connoisseurs.
Via Vinepair

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Oregon Brewers Festival still on for end of July…so far

link: www.facebook.com/Ore... Posted in Beer culture, Craft Beer, OR, Portland on   

OBF
Hey friends, a message re: this summer’s Oregon Brewers Festival. As of right now, the festival is still happening as scheduled. We recognize this is an evolving situation and we will continue to update you with any changes. In the meantime, please continue to support your local breweries, beer bars and bottle shops. We need to make sure they’re still here when this crisis is over. We hope to raise a pint together soon. Take care, stay safe, and wash your hands!
Join in the discussion on OBF Facebook

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Beer History! The “Drink Schlitz or I’ll Kill You” campaign that killed the brand

link: vinepair.com/article... Posted in Beer culture, History, Just for fun on   

Milwaukee-based Joseph Schlitz Brewing Company was America’s top brewer through the first half of the 20th century. Their flagship beer, Schlitz, “the beer that made Milwaukee famous,” an iconic American-style lager.
Then, through a series of bad business decisions, including a disastrous ad campaign, dubbed the “Drink Schlitz or I’ll kill you” campaign, led to the downfall of America’s biggest beer brand. It’s known as the “Schlitz mistake.”
Via Vinepair

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