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Coors fights ‘warm beer syndrome’

To promote its new Cold Activated Bottle, Coors Light plans the “World’s Most Refreshing Happy Hour” to help “adult consumers nationwide to stop suffering from warm beer syndrome.” From the press release:

Coors Brewing Company executives, employees and distributors are joining forces to build awareness and trial of the company’s latest innovation, the Cold Activated Bottle. Mountains on the label turn from white to blue when Coors Light is at the optimal temperature for cold refreshment. In cities nationwide, Coors ambassadors will be working with retailers to engage consumers and encourage trial of the Cold Activated Bottle.

“When drinkers choose Coors Light, they’re looking for refreshment. The Cold Activated Bottle is designed to ensure that drinkers experience the coldest, most refreshing beer possible,” said Andy England, chief marketing officer for Coors Brewing Company. “On May 18, we are celebrating our newest innovation by inviting consumers to come out and raise a cold one for the World’s Most Refreshing Happy Hour.”

It seems we all have our own way of celebrating American Craft Beer Week.

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Westmalle goes big; Stone goes small

New packages for popular beers:

Merchant du Vin announces that Westmalle Dubbel will be available soon in a 750 ml bottle with a cork finish. The Trappist beer currently is sold in 330ml bottles (and still will be). For many, Westmalle Dubbel personifies (if a beer can have a personality) the dubbel or “double” style. The monks at Westmalle began brewing a dark beer in 1836, and in 1922 were the first to use a dark sugar syrup in their beer to make the beer stronger (the Dubbel is 7.3% abv) without bloating the body. That has become a hallmark of the style.

Stone Brewing Co. announces that its Ruination IPA, previously available in 22-ounce bottles, will also be sold in six-packs of 12-ounce bottles. From the press release:

One of the most bitter beers in America, ringing in at over 100 IBUs (International Bitterness Units), Stone Ruination IPA was first released in June of 2002 and has since become one of the best respected beers in the “Double IPA” style category. Many brewers across the nation have even argued that “San Diego (Style) Pale Ale” is a more fitting name for this category, due to the origination of the style in the San Diego County region. Stone Brewing secured its position in that legacy at the very beginning by releasing some of the very first Double IPA’s in the world: the Stone Anniversary IPAs (1998 to 2001), followed by the release of Stone Ruination IPA in 2002. These beers were an instant hit with fans, many of whom are unapologetic “hopheads” (i.e., people who enjoy very hoppy, bitter beers such as India Pale Ales.) In fact, much of the initial prompting for Stone Ruination IPA, one of the first year-round bottled double IPAs in the world, came right from the fans themselves.

“Regardless of whether or not Stone Ruination IPA and the Stone Brewing Co. created ‘firsts,'” says Stone CEO Greg Koch, “the more important factor is that the beer has maintained its position as one of the principal leaders of the category. And now it leaps forward as being one of the first Double IPAs to be released with year-round availability in 12-ounce six packs.” So, why the change to smaller bottles? Since the beer is not only bitter but also quite strong (7.7% abv), it makes sense to have it available in conveniently sized 12-ounce bottles in addition to the 22-ounce “bomber” bottles (which will still be available). And if fans still want more? Well, there’ll still be five bottles left! Lucky them.

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Supermarket beer choices increase

What would you think a headline reading “Beer Fragmenting in Supermarkets” would mean?

That there are broken bottles all over the floor?

No, Miller’s Brew Blog reported: “For the 13 weeks ended April 28, the top 20 beer brands commanded 72.3% of supermarket volume, according to beer sales statistics from Nielsen. That’s down a point and a half from 73.8% share in 20004.”

That means more diversity and more access to what the blog calls “worthmore” brands.

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World Beer Fest – Raleigh

Posted by Banjo Bandolas

Let me preface this fieldtrip report with a simple declaration. “I am not a beer writer, a beer judge, or a brewer. I simply work for a beer magazine and enjoy the side benefit of visiting breweries and attending beer fests immensely.” I recently returned from attending the World Beer Fest and thought I’d share the experience with fellow beer lovers in the Real Beer community.

There’s only one thing I like more than a Carolina pulled pork BBQ sandwich, that’s a fine beer to enrich the experience. So my attendance at the bi-annual World Beer Fest in Raleigh, NC was as close to a nirvanic experience as this son of the south has ever gotten.

The day was picture perfect in North Carolina’s capital city. Though the weatherman had been forecasting doom and gloom all week, the predicted storms never materialized and perfect spring weather rewarded the thousands of beer enthusiasts who attended the sold out event.

World Beer Fest

The festival was held downtown in Moore Square, a short walk from the capital building. The park was large enough to give everyone plenty of space to spread out and relax, unlike some fests I’ve been to where sitting in the grass to enjoy a beer puts you in serious danger of being trampled by other attendees.

The first thing I had to do upon entering the fest was decide which of the two huge tents sheltering the beer stations I’d visit first. With over 400 beers to choose from and only 4 hours to act on my selections I didn’t make the choice lightly. Fortunately I found Flying Saucer had created eight flight lists that took the pressure off.

The flights were as follows:

  • Hop Heads Delight – The festivals bitterest beers.
  • Going Green – Organic beers
  • Brews from Belgium – Belgian originals and American interpretations.
  • Tar Heel Beers – North Carolina breweries
  • Not Afraid of the Dark – Dark flavorful beers
  • Classic British Ales – Beers that were the inspiration for the American craft brew revolution.
  • Culture Clash – Original European styles and American interpretations.
  • You Put What In My Beer? – There’s more to beer than barley, hops, yeast, and water.

    I admit I felt a bit ambitious when I checked Tar Heel Beers, Not Afraid of the Dark, and You Put What in My Beer?. I took a deep breath, unsheathed my festival glass, closed my eyes and threw myself into the crush of humanity. It wasn’t too bad. The lines were seldom longer than 3 or 4 at any of the stations I went to as I sampled and checked off beer after beer.

    World Beer Fest

    I admit, my palette was a bit jaded, I live in Oregon and I’d just attended the Craft Brewers Conference in Austin, Texas the week before. That combination can make it a daunting task to find something really new and interesting. I was working my way thru the Tarheel beers which, though they were all well-built microbrews, didn’t really stand out for me, when a tall, flush-faced man broke from the crowd in front of me.

    I was at station 6, cleansing my palette with a sample of Rare Vos by Brewery Ommegang when he appeared and muscled his way thru the sea of happy beer drinkers. He squeezed by me and grabbed the arm of the young man directly behind me.

    “You have to try the Clipper City Loose Cannon Hop3 Ale!” he shouted over the din.

    “Yeah I’ll work my way over there!” the young man shouted back.

    “It’ll be gone! There’s a line and and and … it’ll be all gone dude!” the tall man said dragging his friend away.

    That sounded like a beer worth sampling to me so I leapt into action. Struggling against the tide I went for the nearest exit, burst from the East Martin St. beer tent, quickly consulted my station map, then ran (yes I said RAN) around the outside of the tent and dove into the crowd clogging the South Person St. beer tent entrance and worked my way to the Clipper City Brewery station.

    Compared to other stations there was a pretty good line. A dozen people waited in front of the popular Baltimore brewer’s station when I arrived and joined the queue, panting and clutching my glass. They all seemed to be asking for the Loose Cannon. I greeted the guys I’d heard about it from with a smug grin when they showed up minutes later. Yes! Beer fest training pays off once again.

    Two ounces of Clipper City Loose Cannon Hop3 Ale was worth the trouble. It was a complex with sweet and tart components that blended beautifully with the hop punch. I enjoyed it immensely and plan to work my way thru the rest of their Heavy Seas series when I get the chance.

    World Beer Fest

    After checking off several more good but, sorry, unremarkable North Carolina beers I made a beeline for the All About Beer tent for the first of three presentations slated for the afternoon.

    The sight of two clowns lounging on a bench pulled me up short half way to my destination. I’m not talking about people acting like jerks … These were actual clowns in full clown regalia. And they were, how can I put this nicely…a bit creepy. It was kind of a Stephen King moment that I decided to let go of before my mind went too far down that dark dark road. I did snap a picture though. You never know when the picture of a creepy clown might come in handy, like the next time a toddler gives me some sass. “You don’t want to see me mad son … I’ll go full blown clown on you!”

    The presentations; A Lightning Tour of Classic Beer Styles, Pairing Food and Beer, and Weird Beers of the Fest, were set and hour apart.

    I settled into my seat and beer writer Gregg Glaser launched into his talk about different beer styles and the history behind them. That’s when a wonderful thing happened. Servers started bringing beers to me! Excellent! Here I was, comfortable… getting educated on beer…and being served a selection of great brew. I could get used to this. In fact I decided to do just that. At the end of the first presentation, which was very interesting by the way, I searched out a few select beer stations for untried beers I’ve wanted to add to my list and hustled back for the next presentation. Weird Beers of the Fest with Rick Lyke. There seemed to be a problem with accessing the chosen beers unfortunately and in the end the beers presented weren’t nearly as weird as I hoped but it was all good. The one beer that really turned my head was…and I’m sure no one will be surprised…a Dogfish Head brew. I don’t know how Sammy does it but my god he comes up with some fantastic taste bud teasers.
    Dogfish Head Immort Ale is brewed with organic juniper berries, vanilla & maple syrup then aged in oak and fermented with a blend of English & Belgian yeasts. My first thought was a long Ernest worthy … ewwwwwwwwwwwwwwww!

    Thankfully I’d already tried some before I heard the ingredients. It was, in a word, fabulous. The beer is a burnt orange in color and emitted a sweet aroma with hints of malt, juniper, and oak. The flavor was a smooth and sweet mixed with a gin-like juniper tartness that finished lightly bitter and dry. Very pleasing.

    World Beer Fest

    This time I filled the break with a wonderful combination of North Coast Red Seal Ale and a bit of BBQ at the bandstand. The band, Guta, was a cover band that did a pretty good job of reproducing a lot of great hits from the 60’s 70’s and 80’s. The music and food put me in the perfect frame of mind for that third and final presentation, Pairing of Food and Beer by Julie Bradford, editor of All About Beer Magazine. Now, not only was I being plied with beer, but getting fed as well. Score!

    Julie did a great job choosing and pairing the cheese, sausage, and chocolate to world class beer. It was a perfect end to the session for me and I enjoyed and savored all of it and unfortunately I can’t remember the name of a single beer from the presentation. Sorry, what can I say, I’d been drinking for over four hours by that time and even if I could find my notes from that presentation I doubt I could read them. So suffice it to say, it was all really, really good.

    The World Beer Fest, created and produced by All About Beer Magazine, was one of the finest beer fests I’ve ever attended.
    I don’t know if it was the perfect weather, the great selection of Import and American craft brew dispensed at the optimum temperature (not a clinker in the bunch I sampled), the food, the music, the mellow happy crowd, or the interesting beer education side events that pushed my pleasure buttons. But the overall effect wrapped it up into a pleasant little package and made it a great day to share beer and cheer with friends and family.

    Well done All About Beer, I look forward to WBF in Durham this fall.

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    Czech Zatec bound for US

    ZatecImporter Merchant du Vin will begin distributing a Czech beer with decidedly Old World links in June.

    Zatecky Pivovar, which brews Zatec beer, claims a heritage that goes back to paying brewing taxes in 1004. The town of Zatec is located in the The Zatec region, famous as the home of aromatic Zatec hops, better known by their German name of Saaz.

    While brewing originally was conducted to supply beer for the castle on the site the brewery now occupies, the present complex was built in 1801. Many of the brewing vessels date from the later part of the 19th century.

    British beer writer Roger Protz visited the brewery in 2002 and described brewing conducted in a most traditional manner, starting with a double decoction mash and continuing through lengthy lagering. He wrote:

    “The lager cellars at Zatec are 80 feet below ground. There are 120 tanks, of which 68 are currently employed. They were installed in 1863: prior to that, the lagering tanks were made of wood. The tanks are ranged horizontally: there is a firm belief in the Czech Republic that lagering or cold conditioning is slower in horizontal tanks than in upright conical vessels. As a result, some malt sugars remain in the beer, creating a fuller and more complex palate.”

    Zatec brews beers that are 10, 11 and 12 degrees, using the Czech Balling rating. The brewery will ship the 11 degree beer, 4.6% abv, to the United States.

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    McEwans cask 80 rises from the dead

    A traditional Edinburgh pub has brought McEwans cask 80/- ale back to life.

    Scottish & Newcastle ended a century old tradition by phasing out the at the end of 2006. Athletic Arms contacted microbreweries in a bid to produce a replacement that was as near to the original as possible.

    Eric Milligan, a regular in the pubs said: “The 80/- was a very important part of Edinburgh’s heritage, so I am delighted to see that it has been returned to the Athletic Arms.”

    [Via the BBC]

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    Pizza beer . . . no, really

    Pizza and beer, a natural, yes?

    But pizza beer? For the next few weeks, Walter Payton’s Roundhouse will be offering pizza beer on its menu — flavored with tomato, basil, oregano and garlic.

    Homebrewer Tom Seefurth of St. Charles earned the right to have his beer made at the suburban Chicago brewery based on its success in homebrew competitions. Walter Payton’s brewmaster Mike Rybinski annually scales up a prize-winning homebrew batch to serve at the restaurant.

    “Most people have pizza and beer; now you can have pizza in beer,” Rybinski said. “It’ll go great with pastas and all sorts of stuff.”

    “The French are always famous for pairing their wine with food, and I wanted to create a beer that’s good with food,” Seefurth said. “And what’s America’s favorite food? Pizza.”

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    A-B puts fruit in Michelob Ultra

    Michelob Ultra fruit beersAnheuser-Busch has rolled out three fruit-flavored versions of its Michelob Ultra brand.

    The three flavors – Pomegranate Raspberry, Lime Cactus and Tuscan Orange Grapefruit – will be available through Labor Day. They are sold in 12-bottle packs featuring all three varieties, and in single-flavor six-packs.

    – A-B has also brewed an all-malt Bohemian pilsner for the Florida market – an extension of its program to brew regional beers in its regional breweries. Tarpon Spoon is brewed with two-row malt and a touch of toasted malt. It is spiced using Saaz and Tettnanger hops.

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    Deschutes shines down under

    Deschutes Brewery from Oregon and Boston-based Samuel Adams were the biggest winners among American breweries competing for Australian International Beer Awards.

    The competition featured 941 entries, with U.S. competition up markedly because of the Brewers Association Export Development Program. Twenty-one U.S. breweries brought home trophies.

    Deschutes won Champion Large International Brewery and also Champion Stout (for Obsidian Stout). Deschsutes won four gold medals, six silver and one bronze. Samuel Adams won four gold, seven silver and five bronze. Pelican Pub & Brewery in Oregon nearly reached double figures, winning two golds and seven silvers.

    Weihenstephan Brewery in Germany won the Grand Champion trophy with Weihenstephan Kristall.

    All the results.

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    New beers form BridgePort, Full Sail

    BridgePort Brewing Co. in Oregon has released a new summer seasonal, Haymaker Extra Pale Ale. It becomes available early in May.

    Haymaker features a blend of four malts and three varieties of hops and is 5.3% abv. “We were looking to expand our seasonal lineup, and an extra pale ale was the ideal choice,” said brewmaster Karl Ockert. “We couldn’t be more pleased with the resulting color and flavor profile of the beer.”

    Like the other two products in the BridgePort seasonal series, Haymaker’s packaging is a divergence from the BridgePort brand family. The beer’s label and six-pack carrier focus on a whimsical red rooster with a fiery crown standing upon a weathervane, set against the backdrop of a round sun bursting forth with rays of light. The rooster is tossing back an outline of a pint, which is filled with the golden sunlight.

    Full Sail LTD 02Full Sail Brewing in Oregon is ready to ship the second beer in its LTD series. The newly designed bottle labels describe LTD Bottling 02, as a “light-bodied nonetheless hella good limited edition lager.”

    LTD 02 registers “Pale” on the “Malt-O-Meter” that is featured on the six packs. The bottom of the six-pack that features an easy to read chart of “Today’s Recipe,” including hop (Czech Saaz, Styrian Goldings) and malt varieties (2 row pale, caramel, Vienna and wheat), plato (16 degrees), IBU (34), and alcohol by volume (6.4).

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    CAMRA campaigns against short pints

    The Campaign for Real Ale (CAMRA) has released new figures showing 26.6% of pints served in UK pubs contain less than 95% beer. CAMRA is mounting its campaign for a full pint launching a national petition calling on the Prime Minister to put an end to short beer measures.

    At its website, CAMRA states:

    – 26.6% of pints are more than 5% short measure.
    – Short measure costs consumers £481 million a year, or over £1.3 million a day.
    – Pubs serve customers 208 million more pints than they buy in.

    CAMRA has created an online petition to make joining the protest easy.

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    Gluten-free beers in the news

    A couple of newspaper stories this week about beer for those who are gluten intolerant . . .

    A bit of background: According to government statistics, more than 2 million Americans have been diagnosed with celiac disease. The genetic disorder causes stomach cramps and digestive problems and can lead to other serious health risks. People with celiac disease cannot tolerate gluten, a protein found in wheat, barley, rye, oats and spelt. Those are the grains traditionally used to brew beer.

    NorthJersey.com has an overview of what’s available now. Those range from the hard-to-find Ramapo Valley Brewery Honey beer to much-easier-to-locate Redbridge from Anheuser-Busch, a sorghum beer released in December and available throughout the country, including outlets such as Wal-Mart.

    It can still be confusing, as the story explains:

    Unlike food labels that say “reduced sodium” or “trans-fat free,” the Food & Drug Administration hasn’t established a definition for “gluten-free” packaging. But for now, Scott says, “you’re not supposed to put ‘gluten-free’ on the packaging. You can only list it as ‘wheat-free.’ “

    A syndicated column by William Dowd (here’s the version from the Falls Church News-Press) includes three beers in development at Dark Hills Bbrewery in Arkansas, itself a progress in work.

    Sexy LagerFounders Leigh Nogy and Connie Rieper-Estes are building a gluten-free facility to assure no cross-contamination. They plan to have their beers certified gluten-free. Most will be rice-based.

    Dowd conducted a tasting with seven beers, including a lemon beer, an amber and a stout from Dark Hills. The tasting notes:

    Sweet Stout) “A caramel nose, something like burnt brown sugar. . . . Really full-bodied. . . . I don’t know if I’d drink a lot of it, but I can see how it would be a substitute if you have a celiac problem.”

    (Amber Ale) “Reminds me of some good ciders I’ve had. . . . Lingering aftertaste instead of just disappearing, which I like. . . . I could have a few of these. . . . Goes really well with food.”

    (Lemon Ale) “This one makes me think of summer . . . Like a lemonade-style drink, but a little more syrupy. . . . . Limoncello, that’s what it’s like. . . . I could drink this over ice like a liqueur.”

    There’s ongoing discussion among brewers about how closely beer brewed without traditional grains can match the flavor of beer made with those grains. To what standard should “gluten free” (or almost free) beers be judged? Dowd chose to treat them just like any other beers. And his standard is how a beer handles pizza.

    We had gathered to assess a wide variety of beers in a blind tasting I devised to give a new import and some new domestic products – a true trial by fire against established mega-brands as well as against cheese, mushroom and pepperoni pizzas.

    In my view, how well a beer fares against others of its kind is strictly a matter of personal taste. But, if a beer can’t hold its own against pizza, it has no business being sold in these United States.

    Unless he went to a particularly special effort – and didn’t mention that – the pizzas were made with grain-based dough, not something celiacs can tolerate.

    This is a different approach than some beer distributors have used in introducing sorghum-based beers, most notably Redbridge. They are targeting restaurants that offer gluten-free dishes. That seems like a more sensible approach.

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    Santa’s Butt bites Maine Liquor Bureau

    The Thomas Jefferson Center for the Protection of Free Expression picked a Maine agency’s ban on Santa’s Butt Winter Porter as one of the nation’s most egregious violations of free speech in 2006.

    Joshua Wheeler, associate director of the Jefferson Center, said the Shelton Bros. case illustrates a common problem involving the way states restrict how alcohol companies market their products. “We think they step over the line in terms of regulating speech about alcohol and alcohol products,” he said.

    Rep. Peter King, R-N.Y., finished first on the list for calling on the Justice Department to investigate The New York Times after it published information about government surveillance of international financial transactions.

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    New beer supports Colorado Fourteeners

    Ascent 54Anheuser-Busch has added another specialty beer to its “reigional only” lineup.

    Its Fort Collins brewery brewed a German-style dunkel weisse called Ascent 54 for distribution in Colorado. It will be sold only on draft. The beer is made with 50% malted wheat, combined with Munich, caramel and chocolate malts. The hops are German Hallertau-Hallertau and Hallertau-Tettnang. A Bavarian weisse yeast strain was imported for fermentation.

    The name refers to the 54 14,000-foot high peaks in Colorado (known as 14-teeners or simply “teeners”). The tap handle features a climbing axe embedded in a mountain rock, with blue and white diamonds on the handle. The rock symbolizes the ruggedness of the Rocky Mountains. A diamond-shaped plaque positioned in the center of the rock displays the beer’s name and is similar in color and typeface to the Colorado license plate.

    In addition to paying homage to Colorado’s peaks through its name and tap marker, Ascent 54 is supporting the Colorado Fourteeners Initiative (CFI), a non-profit organization that maintains and improves hiking trails and educates the public about minimum-impact use of fragile mountain areas.

    Ascent 54 is part of A-B’s specialty beer program. The program was launched last year at A-B’s Merrimack, N.H., and Columbus, Ohio, abreweries nd was later extended to the company’s St. Louis brewery.

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