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New beer alert

Beertown BrownBridgePort Brewing’s new seasonal, Beertown Brown, tips its hat toward the city of Portland, Oregon, where it is brewed. But also England, as it is brewed in the style of a Northern English Brown Ale, showcasing flavors of carmael, toffee and rich chocolate in a modest 5.2% abv beer. “Brown Ale is a small but expanding category with great opportunity for growth,” said head brewmaster Karl Ockert.

Portland mayor Tom Potter poured the ceremonial first pint of Beertown Brown and at the same time declared Portland “Beertown,” where he will serve as honorary mayor. Portland has 28 breweries operating within city limits, more than any other city in the world, eitht more in the surrounding metro area, and three more are due to open this year.

Hop HengeDeschutes Brewery turned up the volume this year, adding hops to its seasonal Hop Henge* to make it an Imperial IPA. The 8.1% abv beer now packs 95 IBU (International Bitterness Units). The brewery uses two and a half pounds of Centennial, Cascade and Northern Brewer hops per barrel when brewing the beer, then dry hops it with another half pound.

Hop Henge balances lighter fleshy fruits and a solid blast of citrus in the aroma, then toasty malt sweetness on the palate mixed with more citrus. Unapologetically hoppy, with a rough bitter finish.

* And, we might mention, bringing back one of our favorite labels ever.

Otter Creek Brewing continues its popular World Tour brew series in 2007. “Otter Kilter” Wee Heavy Ale is the newest beer in the Otter Creek Brewing World Tour. Brewed with Scottish Golden Promise barley malt, the beer accents a rich caramel flavor. Otter Creek is also releasing a Extra Special Bitter for the season.

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Grolsch ships wheat beer to UK

Coors, which distributes Dutch-brewed Grolsch, in the UK is rolling out Grolsch Weizen in London and plans to take it national later this year.

The Morning Advertiser reports:

Unlike InBev’s Hoegaarden, which hails from Belgium and leads the white beer market, Grolsch Weizen is a German-style wheat beer, which the brewer hopes will give it a point of difference.

Might we end up seeing this beer in the United States as well?

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Higher beer prices ahead

Beer prices may soon rise for consumers because of the increasing costs of barley and other raw materials.

The Associated Press story focuses on larger breweries, since they sell most of the beer.

“Raw material costs have gone up so much in such a short period of time, it’s unavoidable that you will see some price increases eventually,” said Morningstar analyst Matthew Reilly.

One of the culprits is barley. The story reports on North American production, but barley/malt prices have also been ramping up in Europe after a tough growing year. That means that even craft breweries that use continental malts also face higher prices.

Meanwhile, input from one craft brewery owner:

The situation may improve later in the year – a prospect smaller breweries are counting on to help with costs. Mark Stutrud, president and founder of Summit Brewery in St. Paul, Minn., said he’s hoping prices fall somewhat in July and August.
“If there’s an increase in the amount that cultivated, that would be good news,” Stutrud said.

Summit Brewery is the third largest brewery in Minnesota and makes more than 60,000 barrels of beer a year, including an extra pale ale popular in the Twin Cities area. Its beers are available from distributors in 13 states in the Midwest and Great Plains.

Stutrud has had to increase costs modestly each year since early 2000 to keep up with price increases and inflation.

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Santa’s Butt beer un-banned

And the award for best headline on the last story we have to send you about the banning of Santa’s Butt goes to the International Herald Tribune: Santa’s Butt, women’s breasts OK on beer labels after all, U.S. state says.

Maine’s beer sellers are now free to put Santa’s Butt beer on their shelves. The essentials:

The brew, along with two beers with labels depicting bare-breasted women, had been off shelves after the Maine Bureau of Liquor Enforcement blocked a beer importer from selling them.

State officials worried the Santa’s Butt label might appeal to children. It has a rear view of a beer-drinking Santa sitting on a “butt,” a large barrel brewers once used to store beer.

But the state’s actions were reversed after the state attorney general’s office determined beer importer probably would win the lawsuit the American Civil Liberties Union filed on its behalf last month.

Don’t you feel better?

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Voters bring back Sam Adams Honey Porter

Samuel Adams Honey Porter is back, this time based on voting in the Beer Lover’s Choice contest conducted by Boston Beer Co.

Beer drinkers tasted both the Honey Porter and Samuel Adams Smoked Lager in nearly 800 tasting events across the country late last summer, then voted for the beer they preferred. Honey Porter won, 8,206-5,984.

Honey Porter is brewed in the style of an English porter, with Scottish heather honey included. Boston Beer The beer was previously brewed by Boston Beer and captured awards at several larger beer competitions before

It will be featured in Samuel Adams Brewmaster’s Collection, a 12-pack available nationwide, and also offered by itself in six-packs starting in January.

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What would Rocky drink?

The latest movie in the Rocky series, “Rocky Balboa,” raises an interesting question. What would Rocky drink?

Don Russell, Joe Sixpack, is on the case.

A powerful reminder that it wasn’t long ago regional beer brands mattered.

When asked the question, Sylvester Stallone answered “Rolling Rock” – but just because it was a Pennsylvania beer doesn’t mean it was a Philadelphia beer.

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Alaskan Brewing celebrates 20 years

Alaskan Brewing Co-founders and Co-owners Geoff and Marcy Larson and seven of the 10 original volunteers packaged 253 cases of Alaskan Amber to commemorate the first packaging of the flagship brew 20 years ago. “20th YEAR / 1986-2006” is printed on all the bottle labels in the limited-edition cases, and each case offers a free memento to the lucky person who buys it.

“We can’t believe our good fortune that we’re still here after 20 years,” Geoff Larson stated in a company press release. “We had a five-year plan when we started. We couldn’t fathom thinking ahead 20 years, but here we are.”

More from the release:

The Larsons said they came up with the idea of a special anniversary packaging of Alaskan Amber as a way to honor Alaskan Brewing’s 20-year history, their loyal volunteers and dedicated Brew Crew. “The giveaway in the special cases is a way to include our fans in our anniversary celebration,” Larson said.

The commemorative packaging run ran far smoother than the original one, according to Marcy Larson. “That first run took 12 people packaging by hand for 12 hours. Between the 1960s soda bottling machine and our inexperience, half the bottles were unusable,” she said. “Thanks to newer equipment and a well-trained crew, we now have a capacity of 300 bottles a minute.”

The last 10 of the 253 special anniversary cases were packed by hand like they were 20 years ago. “I’m sure glad we didn’t have to pack and stack all of them by hand this time,” said Win Germain. “Packing the entire run by hand would feel really different now than it did when I was 20 years younger.”

The nine members of the original packaging crew who attended the commemorative bottling run were: Win and Maggie Germain, Dayton Canaday, George Reifenstein, Larry Bussone, Marc Scholten, Vickie McMillan and Geoff and Marcy Larson.

When Alaskan Brewing Co. opened in 1986 it was the only operating brewery in Alaska and only the 67th in the nation. “When the brewery started up we all wanted it to be a success,” said Vickie McMillan. “We just never imagined how successful it would become.” Alaskan Brewing Co. is in the Top 10 out of 1,378 craft breweries nationwide, and it is the most award-winning craft brewery in the history of the Great American Beer Festival.

In 1986 George Reifenstein was a homebrewer who loved great beer. He said he volunteered in the early days of Alaskan Brewing, because he wanted to help make the first brewery in Alaska since Prohibition successful. Now the General Manager of Goldbelt Mount Roberts Tramway, Reifenstein said all of the Alaskan beers are sold at the Tramway and are very popular with guests. “It’s wonderful to see how the brewery has grown,” he said.

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American craft beer bound for China

The Brewers Association Export Development Program in partnership with American Craft Beer Partners announced the first, to their knowledge, mixed container shipment of American craft beers to be shipped mainland China.

An assortment of American craft beers from Rogue Ales Brewery, Brooklyn Brewery and North Coast Brewing Co. is about ready to go.

This shipment is a culmination of a three-year effort consisting of market research into opportunities for US craft beer in China and reverse trade missions to the US by leading Chinese beer distributors. Funds for this work came in large part from the United States Department of Agriculture’s Emerging Markets Program.

The beer will be available in early January at high-end bars and restaurants in Shanghai at a range of 35 RMB ($4.50) to 55 RMB ($7) per bottle. American Craft Beer Partners is working on agreements with on and off-premise accounts to order larger volumes if sales targets for the first shipment are met and distribution goes as planned.

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Mmmm! Vinegar beer

This little piece of light reading: “The Influence of Expectation, Consumption and Revelation on Preferences for Beer” looks like it will be fun to study when we can track down the December issue of Psychological Sciences.

For now there’s the New York Times summary (free registration). Here’s the nut:

In previous studies, psychologists had found that putting brand labels on containers of beer, soft drinks and other products tended to enhance people’s subjective ratings of quality. But the new experiment demonstrates that this preference involves more than simple brand loyalty. It changes the experience of taste itself.

“It’s a clean demonstration that what we think is going into our mouth actually changes what we taste, down to the level of the taste buds themselves,” said Michael Norton, an assistant professor of business administration in the marketing department of the Harvard Business School.

Leonard Lee, a recent graduate of the Massachusetts Institute of Technology, conducted the tests by having participants taste two beers each, one a regular draft of Budweiser or Samuel Adams, and the other the same beer with a few drops of balsamic vinegar added.

When they tasted blind 60% of participants preferred the balsamic “M.I.T. Beer.” Knowing which beer had the vinegar before tasting changed he results. Only about a third of the patrons who were told the identities of the beers beforehand then chose the M.I.T. beer.

Like lambic brewers didn’t already know that.

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Beer alert

Deschutes AbyssDeschutes Brewery continues to experiment with barrel aging, making an imperial stout called The Abyss its latest Reserve Series release (Mirror Mirror, an oak-aged barley wine was the first). The Abyss, 11% abv, is available in wax-dipped 22-ounce bottles and on draft at select establishments.

– Denver-based Flying Dog gives us an early heads up on 2007 releases. These will include will include a new summer seasonal, two Wild Dogs and a new addition to their high gravity series, Double Dog Double Pale Ale. Double Dog, 9.5% abv and 84 IBUs, will be sold in four-packs beginning in April. The first Wild Dog release will be a “whiskey barrel-aged” version of the popular Gonzo Imperial Porter, and is due to hit shelves in the early Spring. The beer has already been brewed and transferred into used whiskey barrels purchased from the neighboring Stranahan’s Colorado Whiskey Distiller. Plans are still being put together for the brewery’s other specialty releases to round out 2007.

Oskar Blues in Lyons, Colo., has made Gordon its third year-round release. The 8.5% Imperial IPA was sold in hand-labeled cans last year. “The hand-labeled cans of Gordon we did last year got a bunch of big beer lovers really excited,” saids Oskar Blues founder Dale Katechis. “So we decided to put it in an official can, and work it into production throughout the year in some small fashion.”

Gordon is brewed in tribute to the late Gordon Knight, who founded several Colorado microbreweries. He lost his life in a 2002 plane crash while fighting a fire outside of Lyons, Colorado. “Gordon was a uniquely ambitious and giving man, and a hero to many of us here in Boulder County,” said Katechis. “He lived a very big life and loved big beer, this beer is our way of honoring him and how he lived.”

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Santa, banned labels, Part XXV

In the week plus since Beer Therapy wrote about the state of New York planning to ban beer labels with Santa, elves and other holiday character on them it seems there is a new related story every day – or sometimes the old story with a different deadline.

Rather than us beating you over the head with developments – the state of Maine getting involved and the labeling issue going beyond images of Santa are both worth paying attention to – here’s a bookmark for you.

Search Google News for Santa + Beer.

(Do that as this post is typed and the first link sends you to “all 266 news stories” so pour yourself a pint before proceeding.)

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All Arrogant, all the time

Dayton, Ohio, pub Boston’s Bistro and Pub has won the title of “Most Arrogant Bar in America” by selling sold more Stone Arrogant Bastard Ale from Nov. 3-9 than 46 other national competitors during a brewery-sponsored challenge.

Boston’s has 12 beer taps and two beer engines for cask-conditioned ales. However, choices were few during Stone’s “Most Arrogant Bar in America” Challenge. “We took every single tap off and all we had was Arrogant Bastard,” said head bartender Mark Zimmerman.

Pints of Arrogant Bastard Ale sold for $2 each and 64-ounce growlers for $7. The bar went through 18 kegs.

Realbeer.com views this competition with particular affection since it grew out of our Challenge Cup, an event we sponsored during American Beer Month each July (ABM sine became American Beer Week and moved to May).