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Stevens Point Nude Beach: ‘Clothing optional’ beer

Point Nude Beach beerWisconsin brewery Stevens Point has introduced a new beer: Point Nude Beach Summer Wheat.

“It’s the perfect summer brew for summer thirsts. What can be more fun than a nude beach?” said Joe Martino, Stevens Point Brewery Operating Partner. “Where and how you enjoy Point Nude Beach Summer Wheat is up to you. Clothing is optional.”

A company press release notes the beer is brewed with “au naturel” raw white wheat as well as traditional malted wheat and barley.

Wheat beers are among the best selling craft beers, and in the Midwest are the No. 1 craft beer style.

– Leinenkugel’s, also in Wisconsin, has brought back its Summer Shandy, which became the brewery’s best selling seasonal ever when it was originally introduced last year. The company describes it as “an adventurous blend of select malted wheat and barley, lemonade flavor and a hint of Wisconsin honey.”

A “shandy” (which is short for “shandygaff”), as it’s called in England and Germany, is typically a mixture of beer and soda or lemonade and has been enjoyed across Europe since the 17th century. Another variation of a shandy is the “radler” which is a German term for cyclist.

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Magic Hat will acquire Pyramid

Thomson Financial reports that Pyramid Breweries and Magic Hat Brewing Co. have signed a letter of intent for Magic Hat to acquire Pyramid through an all-cash tender offer.

Magic Hat will pay $2.75 for each Pyramid share. The offer represents a 56% premium over Monday’s closing price of $1.76 for shares of Pyramid, a Seattle-based beer brewer.

The closing of the proposed transaction is anticipated to occur no later than August 31.

According to a joint press release, the board of directors of Pyramid has approved the transactions contemplated by the Letter of Intent.

“The combination of these two well established, high profile craft breweries will be very complementary given our respective brand portfolios and the geographies in which we predominantly operate. Additionally, there will be a number of important benefits for Pyramid to be part of a private company versus continuing to operate as a stand alone public entity. This consolidation makes both good strategic and financial sense and is well timed, particularly as the beer industry’s competitive dynamics continue to intensify,” Pyramid CEO Scott Barnum said for the press release. “The Company will continue to have offices in Seattle, its historical home, and will seek opportunities to capitalize on the enhanced assets and capabilities of the new combined entity.”

Martin Kelly, CEO of Magic Hat said, “We have a great deal of respect for Pyramid’s brand heritage, award-winning beers and its dedicated employees, and look forward to consummating this transaction, which provides both strategic and financial benefits both to Pyramid’s and Magic Hat’s stakeholders.”

Kelly previously served as CEO at Pyramid before joining Magic Hat.

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InBev ready to announce higher beer prices

Brewing giant InBev says it will increase prices because of the rise cost of ingredients, including malt, hops and aluminum.

InBev chief executive Carlos Brito said the beer industry was now facing a different environment “that pressures everybody” as inflation bites and basic costs continue to go up.

“You see the possibilities to pass some of the cost to prices,” he told reporters after an annual shareholders’ meeting. “If your brands are strong enough, you should take that opportunity.”

He said the company had already implemented some price rises but refused to give details on future pricing plans. The company would provide more information on the regions and brands where it believes it can hike prices when it reports first quarter results on May 8.

Brito the company will report lower growth for the first and second quarters of 2008 when compared with strong results for the same period last year.

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Oregon craft sales increase 8.1%

From the Oregon Brewers Guild:

Figures released today by the Oregon Brewers Guild show 2007 was a banner year for Oregon’s craft brewing industry as production across the state grew at a rate of 8.1 percent. Total beer production for the state was approximately 860,000 barrels, or 285 million bottles of beer. That is an increase of more than 64,000 barrels, up from 796,000 barrels in 2006.

The industry posted strong growth despite increases in hop and barley prices, the two main ingredients in craft beer. Portland, Oregon currently has 32 microbreweries within its city limits, more than any other city in the world. The state of Oregon has 64 brewing companies operating 90 brewing facilities, with strong growth anticipated throughout 2008.

“The impact of the brewing industry stretches far beyond the breweries themselves,” said Brian Butenschoen, Executive Director of the Oregon Brewers Guild. “A strong production year supports a variety of local products including barley, hops, yeast and glass producers as well as providing nearly 5,000 family wage jobs and a draw for tourism across the state.”

Oregonians don’t just love to make great beer, they love to drink it, too. Of the beer brewed in-state, more than 11.4%, or 308,000 barrels, were purchased and consumed in Oregon. For draft beer, that percentage is even higher, with Oregon breweries producing 42% of all draft beer consumed in the state. This is the highest percentage of local craft draft beer consumption in the country.

You might want to read that last part again. Nearly one half of the draft beer sold in Oregon is produced in Oregon.

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Hoegaarden brewing remains in Hoegaarden

InBev says all production of its famous white beer (which Saturday won gold in the World Beer Cup) will be transferred to its revamped Hoegaarden brewery by June 1.

A spokesperson told Thomson Financial News that currently 80% of its Hoegaarden white beer is being produced at the facility, while 20% is being manufactured at the group’s Jupille site.

This reverses a decision announced in 2006 that would have seen the Hoegaarden facility closed.

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Lost Abbey, Pelican shine in World Beer Cup

The Lost Abbey and Pelican Pub & Brewery, two of America’s most heralded small brewers, came up big in the World Beer Cup.

The Lost Abbey and brewmaster Tomme Arthur won the Small Brewing Company category, while Pelican and Darren Welch won Large Brewpub. Both topped those same categories last fall at the Great American Beer Festival.

Brewers from 21 countries won medals in 91 categories, with 2,864 beers entered by 644 breweries from 58 countries. The beers were evaluated by 129 judges from 29 countries, with 64% of the judges from outside the United States. Brewers from the U.S. won 158 medals, with German breweries capturing 25 and Belgian 11.

Among the happiest winners was Tonya Cornett, who became the first woman to win brewmaster of the year when Bend Brewing from Oregon won two golds and Small Brewpub of the Year.

The complete results.

The fact sheet.

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BA honors Vinnie Cilurzo, Michael Lewis

Three predominant members of the brewing community were recognized with awards for their dedication and service to the industry at the opening session of the Brewers Association’s annual Craft Brewers Conference.

The Brewers Association Recognition Award went to Dr. Michael Lewis, Professor Emeritus of Brewing Science at the University of California, Davis. With over 30 years of teaching experience, many of Lewis’ former students hold prominent positions in the American brewing industry.

The Brewers Association presented the Russell Schehrer Award for Innovation in Brewing to Vinnie Cilurzo of Russian River Brewing Co. Cilurzo received this year’s award for demonstrating creativity, excellence in brewing and substantial contributions to the craft brewing community.

The Russell Schehrer Award for Innovation in Brewing was first given in 1997 to honor Russell Schehrer, who died in 1996 at 38 years old, for his contributions to the brewing industry. Schehrer was a founding partner and original head brewer at Colorado’s first brewpub Wynkoop Brewing Co. He was also one of the first brewers to produce mead, doppel alt, cream stout and chili beer.

Brewers Association brewery members submit nominations every year for the Russell Schehrer Award for Innovation in Brewing. The winner is chosen from the slate of nominees by a vote of the previous award winners.

The Brewers Association presented the F.X. Matt Defense of the Industry award to John Carlson, Executive Director of the Colorado Brewers Guild.

The F.X. Matt Award is given in honor of a champion of small brewers, F.X. Matt (1933-2001), president of the F.X. Matt Brewing Co. in Utica, New York from 1980-1989 and Chairman from 1989-2001.

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Colorado to allow Sunday liquor sales

Beginning July 1 Colorado will end a 75-year-old blue law and allows liquor stores to open.

Gov. Bill Ritter signed a bill Monday that allows the sale of buying wine, spirits and beer stronger than 3.2% alcohol by weight (4% abv) on Sunday. Previously, grocery and convenience stores could sell 3.2% abw beer and liquor stores were kept closed.

Ritter rejected arguments from grocers and convenience stores that the law makes an unlevel playing field more lopsided. The convenience store industry has said that 80% of its 3.2 beer sales in Colorado occur on Sundays.

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Heineken acquires Swiss brewery

Dutch brewing giant Heineken has struck a deal to acquire the beverage unit of Switzerland’s Eichof Holdings for $279 million.

Eichof operates a Lucerne brewery, which has production capacity of 400,000 hectoliters (about 320,000 barrels) and 2007 domestic beer sales volumes of 361,000 hectoliters.

Heineken said the latest acquisition will give it a 10-percentage-point boost in its Swiss market share, bringing it to nearly 25%.

Heineken’s also getting Eichof’s wine, mineral-water and soft-drink operations in the deal; they represented 45% of total volumes.

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Scientist warns global warming will push up beer prices

Jim Salinger, a climate scientist at New Zealand’s National Institute of Water and Atmospheric Research, says climate change likely will cause a decline in the production of malting barley in parts of New Zealand and Australia.

“It will mean either there will be pubs without beer or the cost of beer will go up,” Salinger told the Institute of Brewing and Distilling convention.

His is a longterm prediction, looking 30 years out, although brewers around the world experienced the domino effect of a poor crop in Australia last year. China, which now consumes more beer than any country in the world, relies heavily on barley malt from Australia. When that wasn’t available prices around the world went up.

“It will provide a lot of challenges for the brewing industry,” even forcing breweries to look at new varieties of malt barley as a direct result of climate change, Salinger said.

Similar effects are expected worldwide, and barley prices also will be affected as farmers are find it lucrative to grow crops other than intended for malt.

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Samuel Adams voluntarily recalls bottles

The Boston Beer Company announced a voluntary recall of select 12-ounce bottles of its Samuel Adams beer which may contain small grains or bits of glass.

The precautionary recall comes after routine quality control inspections at the company’s Cincinnati brewery detected defects in certain beer bottles, manufactured by a third-party glass bottle supplier that might cause small bits of glass to break off and possibly fall into the bottle. The affected bottles come from only one of the five glass plants that supply the company with bottles.

The affected products are embossed on the base of the bottles with the following marking: The letter “N” followed by the number “35” followed by the letters “OI.”

Boston Beer has set up for website for consumers where they may enter bottle codes to see if they have bottles that have been recalled.

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Marston’s acquires Hobgoblin, Brakspear

UK brewer Marston’s has announced it has acquired Refresh UK, which owns the Wychwood Brewery, brewer of Hobgoblin and Brakspear.

The Publican reports “the acquisition is consistent with Marston’s strategy of developing a portfolio of premium beer brands to complement the Marston’s range, led by Marston’s Pedigree.”

This purchase by Marston’s follows the company’s acquisitions of Jennings in 2005 and Ringwood in 2007.

Marston’s has said it is committed to continuing the operation of the acquired Wychwood Brewery in Witney.

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Alabama homebrewers can use our help

Support Your Local BrewerySupport Your Local Brewery has issued an E-Action Alert for Alabama, to help legalize homebrewing.

There’s the news:

Dear Alabama Beer Enthusiasts:

Your phone calls and emails have helped gain a hearing for Alabama’s Senate Bill 355 (SB355), which would legalize homebrewing in the state of Alabama. The bill will be considered by the Senate Tourism and Marketing Committee at a public hearing this Thursday, April 3.

The text of SB355 can be found here:
www.legislature.state.al.us/searchableinstruments/2008rs/bills/sb355.htm

What is needed NOW is additional support from Alabama residents prior to Thursday’s hearing, to ask the Senate Tourism and Marketing Committee members to do two things:

(1) Pass SB355 out of committee favorably.

(2) Persuade other Senators not on the Tourism and Marketing Committee to call for a vote on the Senate floor and pass the bill there.

Contact information for Senate Tourism and Marketing Committee members can be found below. Please call the first phone number listed for each Senator, which is the number for their Senate office. This should take about 10 minutes total. A receptionist will answer. Just make the two points described above.

Also, please email the Senators on the committee. A list of all of the email addresses that you can cut and paste into an email can be found below the Tourism and Marketing Committee contact info.

Additionally, if you have time, you can call the second phone number listed, which is a business phone for the Senators.

If SB355 clears the Senate Tourism and Marketing Committee and is scheduled for a vote by the full Senate, we will follow up with additional information to help obtain passage of the bill in the Senate and hopefully move it on to the Alabama House.

Thank you for your support for Alabama homebrewers and SB 355. Please forward this message on to any other Alabama residents that you feel would be interested in supporting this bill.

Senate Tourism and Marketing Committee Members

BOBBY SINGLETON (D), Chairman
(334) 242-7935
[email protected]

EDWARD B. “E. B.” McCLAIN (D), Vice-Chairman
(334) 242-7867
(205) 781-0786
[email protected]

LOWELL RAY BARRON (D)
(334) 242-7858
(256) 623-2298

CHARLES BISHOP (R)
(334) 242-7894
(205) 221-4950

W. H. “PAT” LINDSEY (D)
(334) 242-7843
(205) 459-2478

DEL MARSH (R)
(334) 242-7877
(256) 237-8647

MYRON C. PENN (D)
(334) 242-7868
(334) 775-9778
[email protected]

QUINTON T. ROSS, Jr. (D)
(334) 242-7880
[email protected]

RODGER SMITHERMAN (D) [Mr. Smitherman is the sponsor of SB355]
(334) 242-7870
(205) 322-0012
[email protected]

WENDELL MITCHELL (D)
(334) 242-7883
(334) 244-1877
[email protected]

ZEB LITTLE (D), Senate Majority Leader
(334) 242-7855
(256) 775-7707
[email protected]

“JABO” WAGGONER (R)
(334) 242-7892
(205) 978-7405
[email protected]

Senate Tourism and Marketing Committee Email Addresses

[email protected]; [email protected]; [email protected]; [email protected]; [email protected]; [email protected]; [email protected]; [email protected]

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What’s hot? Miller Chill and Blue Moon White

What do Coors Blue Moon White Ale and Miller Chill have in common?

The grabbed the No. 1 spots on “Top 30 Beer Brand Performers in 2007” and “Top 15 New Beer Brands in 2007” list announced by IRI Beer, Wine and Spirits Practice.

For the Top 30 Beer Brand Performers ranking, IRI analyzed volume growth, share of segment trends, everyday base pricing, and incremental sales growth in 2007 versus 2006 to determine the brands with the strongest performance in the beer industry.

Samuel Adams Seasonal was right behind Blue Moon White on the list, with Heineken Premium Light Lager, Stella Artois Lager and Newcastle Brown Ale grabbing the next three spots. Samuel Adams Boston Lager, New Belgium Fat Tire Amber Ale, Sierra Nevada Pale Ale and Shiner Bock also made the list.

Miller Chill was followed by Bacardi Silver Mojito, Anheuser-Busch’s Landshark Lager, Bud Light Chelada and Smirnoff Ice Pomegranate Fusion in the ranking of New Beer Brands.

“The historic trend of consumers trading up and paying a premium price for their favorite brands continued in 2007,” said IRI general manager Bump Williams.

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A-B gives Michelob brands ‘creative license’

The St. Louis-Dispatch reports Anheuser-Busch is creating Michelob Brewing Co., a new unit that will encompass A-B’s fuller-flavored beers, such as Michelob, and spin-offs such as Michelob Porter and AmberBock as well as newer beers that have not yet been released.

This “formally gives new autonomy and creative license to its 112-year-old Michelob brand family.” Keith Levy, vice president of brand management at the company’s domestic beer division, said the company expects it will elicit appreciation of Michelob’s “authenticity.”

The P-D reports Michelob’s march toward autonomy started about a year ago, when A-B reintroduced Michelob Lager as an all-malt beer — which it was in 1896, when it was introduced as a “draught beer for connoisseurs.”

Now, the brewer is trying to wrap Michelob in the mantle of fast-growing specialty beers. Its new advertising tagline, for example, is “crafting a better beer.” Television commercials featuring brewery employees — Steve “the barley guy” and “Mel the maltster” — tout the care that goes into selecting and testing Michelob’s ingredients.

The story says A-B soon will introduce Michelob Dunkel Weisse — the company previously brewed a dunkelweizen only for the Colorado market — and expand Michelob Pale Ale into a year-round offering.

The Michelob family also includes Porter, Marzen, Wheat, Honey Lager and AmberBock — on top of the basic Michelob and Michelob Light. All of those beers, plus seasonal brews such as Sun Dog Amber Wheat, Beach Bum Blonde Ale and Jack’s Pumpkin Spice Ale, will be wrapped into Michelob Brewing Co.