The Brewers Association reports that exports of American craft beers increased 28% in 2010.
The BA’s recently-concluded annual export survey revealed that for the eighth consecutive year (representing all years for which data has been collected), U.S. craft beer exports increased substantially. In 2010, BA Export Development Program (EDP) subscribers exported more than 1.8 million gallons of beer.
Canada, Sweden and the UK represent the largest markets for American craft beer.
“The 28 percent increase in the export of U.S. craft beers reflects the increasing consumer thirst across the globe for the world class beers that U.S. craft breweries are creating,†said Brett Joyce, CEO of Rogue Ales and EDP steering committee chair.
The Brewers Association’s Export Development Program began in 2004 with a grant from the United States Department of Agriculture’s Market Access Program. Since its inception, objectives for the Export Development Program have remained unchanged. These include:
* Educating international trade and media about the quality and diversity of products offered by the U.S. craft beer industry and about U.S. craft beer culture.
* Informing member breweries about opportunities for their products in key international target markets.
Complementing the industry’s own efforts to increase international distribution.
* To date, the Export Development Program has successfully promoted its members’ beer in Scandinavia, the Netherlands, Italy, United Kingdom, Germany, Canada, China, Japan, Brazil, Philippines, Singapore and Australia.
That’s very interesting. Do different countries demand different American beer types? I am currently running a marketing research survey for craft beer:
https://gtech.qualtrics.com/SE/?SID=SV_4UCt4GrRyJExXgM
Could you or your readers take a minute or two to answer this brief marketing survey?