Coors, which distributes Dutch-brewed Grolsch, in the UK is rolling out Grolsch Weizen in London and plans to take it national later this year.
The Morning Advertiser reports:
Unlike InBev’s Hoegaarden, which hails from Belgium and leads the white beer market, Grolsch Weizen is a German-style wheat beer, which the brewer hopes will give it a point of difference.
Might we end up seeing this beer in the United States as well?