Wine & Spirits Jobs has an interview with Boston Beer founder Jim Koch. Among the questions: “Is it true that every employee in the company knows how to brew beer?”
Koch’s answer:
“Every year we have a company-wide homebrew contest, and yes, finance, mailroom, sales – everybody has a fair shot at winning. This year, one of our top sales trainers, Ken Smith, won the contest, and we’re going to distribute his beer nationally along with the winners of the American Homebrew Contest under the brand name Longshot. We can provide our people with a great education about beer, but when you have a big pot of boiling, frothing malt overflowing on your stove, you really understand brewing.”
Read the entire interview
.