English brewer Marston’s has agreed to a £55 million deal to buy the brewing arm of Charles Wells Group, which will enhance the pub chain’s presence in London. As part of the acquisition, the brewer will supply all beer, wine and spirits to the Charles Wells pubs estate.
Charles Wells has a portfolio of more than 30 brands, including Bombardier, Young’s and McEwan’s. The business also has UK distribution rights for the Estrella Damm lager brand and other beers under license including Kirin and Erdinger. In a press release, Marston’s stated the deal would, “increase our ale market share from 11% to 16%, this acquisition will also strengthen our representation in London and the South East, and present an opportunity through the McEwan’s brand to expand into Scotland.”
Martson’s CEO, Ralph Findlay, said: “The acquisition of Charles Wells Brewing and Beer Business builds on Marston’s established brewing prowess and is a further step in our objective to develop the leading premium beer business in the UK market. We have demonstrated our ability to acquire, integrate and develop beer brands evidenced by the success of brands such as Hobgoblin, Wainwright, and Lancaster Bomber.”