New Glarus, the power of limited distribution

link: vinepair.com/article... Posted in Beer culture, Breweries, Business of Beer, Independent Breweries at   

The Two New Glarus-es: Viewing a Unicorn Brewery From Beyond Wisconsin’s Borders
Wisconsin’s New Glarus Brewing Company is, by any estimation, one of the most successful craft breweries in American history. It is one of the oldest (born in 1993) and one of the biggest (the 12th largest craft brewer in 2020 and 21st overall brewery, per the Brewers Association).
These figures are all the more astonishing when one considers the brewery’s famously ironclad commitment to sell no beer outside the boundaries of Wisconsin.
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