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Sleeman acquires Maritime
Move into Atlantic Canada makes Sleeman truly national
Sept 29, 2000 - Sleeman Breweries Ltd. has acquired the brewing assets of the former Maritime Beer Co. of Dartmouth, Nova Scotia. The acquisition, effective immediately, provides a physical presence for Canada's leading craft brewer in Atlantic Canada, making Sleeman a national craft brewer. Financial details of the transaction were not disclosed.
The company was established in 1998 as Maritime Beer Co. but became Maritime Beer Company 2000 in July this year when its brewery assets were bought by the latter. "This is a unique opportunity for Sleeman to have a local presence in one of Canada's key beer markets," says John Sleeman, Chairman & CEO of Sleeman. "Maritimers are well recognized as being discerning beer drinkers -- and this initiative will allow us to provide a number of new and different styles of beer to this important audience, as well as to sustain the already familiar brews created by the Maritime Beer Company." Maritime produces Atlantic Storm, Black Pearl, Kings, Halifax 1749, and Frosted Frog brands. Sleeman Breweries is the leading brewer and distributor of premium craft beers in Canada. The company has supplemented its core Sleeman brands, which are available in every province, with a family of exceptional regional brands including Okanagan Spring and Shaftebury in British Columbia and Alberta, Upper Canada in Ontario, and Seigneuriale in Quebec. Sleeman recently acquired a license to sell and distribute the Stroh portfolio of brands in Canada.
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