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Heineken renames Murphy Brewery
Irish landmark becomes Heineken Ireland
May 7, 2001 - After nearly 150 years of business, the Murphy Brewery in Cork has changed its name -- but likely will still be known to its friends as Murphy's.
The Heineken, NV conglomerate last week officially changed the name of the Irish company to Heineken Ireland. It marks the final break with James J. Murphy & Co., establish in 1856. Heineken took over the brewery in 1983, probably saving it from closing while modernizing it at a cost of �120 million. At that time, it renamed Murphy's the Murphy Brewery. "They can call it what they like, it'll always be Murphy's," one employee said after it became Heineken Ireland. Although most outside of Ireland associate Murphy's with stout, Heineken lager is now the brewery's flagship beer. The name change is intended to reflect the fact that it now commands a 17.6% share of the Irish market. The brewery's aim is to become "a serious second force" (after Guinness) in the Irish drinks industry. Stout production will remain a part of the operation, and the Murphy Brewery name will be retained in the address.
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