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Organic brewery in danger
England's Freedom Brewing looking for partner or buyer
June 19, 2003 - England's Freedom Brewing Co., known for its organic beers, needs additional investment or it may have to close its doors. It is looking for a partner or outright buyer.
"We need someone with existing distribution and existing brands that maybe Freedom can ride on the back of," Duncan Watts, founder of the Pitcher & Piano bar chain, told The Publican, an industry journal. The London-based business produces bottled organic lager, owns four bars and has about 50 accounts with other pub retailers, mainly in London and Brighton. "The idea is that a premium organic product will flourish against mass-produced rivals, which in this case is clearly UK mainstream lager brands," Watts said. "I buy organic tomatoes because they taste better. We believe the same applies to beer and we just need the power to get that message across." When the brewery converted to organic production, brewing moved to Germany.
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