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Sleeman acquires Unibroue
Ontario brewer adds capacity, Quebec presence
Apr 20, 2004 - Sleeman Breweries is buying Quebec microbrewery Unibroue for about $31 million Canadian. Unibroue exports a wide range of Belgian-influenced beers to most part of the United States, including Blanche de Chambly and La Fin du Monde.
"The acquisition of Unibroue and its premium rands will complement Sleeman's current portfolio, in addition to providing he required infrastructure to expand our presence in Quebec." Sleeman chairman and chief executive officer John Sleeman said. The deal is expected to close in June. The purchase gives Guelph, Ont.-based Sleeman increased brewing capacity in Eastern Canada, and will also allow the Ontario brewer to expand its Quebec presence. As part of the deal, Unibroue founder and chief executive officer André Dion has agreed to act as a consultant for one year. "Unibroue has a state-of-the-art brewery operation, a strong portfolio of brands and a highly skilled work force that I welcome to our group of companies," Sleeman said. "We look forward to the two companies working together to increase market share in one of the largest beer markets in Canada."
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