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'Last Orders' beer mats remind drinkers of mortality
Aug 16, 2004 - Publicans in Scotland don't think much of of funeral directors' plans to use beer mats promoting their business in bars. Many said the 30,000 "Last Orders" coasters were thoughtless and wouldn't make it on to their tables.
Co-operative Funeralcare last weeked announced plans to issue the coasters with a survey on the back intended to get drinkers talking about plans for after their deaths. Pub owners called the marketing plan "inappropriate." Alex Bolland, manager of the Clansman, in Kilmarnock, Ayrshire, said: "I think it would create the wrong ambience. It might go down well in some quarters but not here. I don't think it's a good idea and I don't quite understand who would have dreamt up a campaign like this. It's not appropriate for pubs." "We've received the beer mats and I don't think I'll be distributing them," said Julie Ward, manager of The Lee, in Glasgow. "It's supposed to be a fun place and I don't think these are appropriate for a bar at all." A Co-op spokeswoman said she was surprised by the negative feedback. "It's a bit of a worry if this is the reaction we'll be getting," she said.
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