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Molson Coors buys craft brewery
Creemore Springs Brewery will remain distinct from parent
Apr 25, 2005 - Molson Coors has acquired Ontario-based craft brewer Creemore Springs Brewery. With the renewed growth in sales of craft beer and competition from higher-priced beer such as Stella Artois, this appears to be an entry for Molson Coors into the high-end category.
Creemore will remain distinct from its parent, Molson Canada president Kevin Boyce said in press release. "The company is very successful because it has a brand that has shown growth every year," Peter Amirault, senior vice president of business development for Molson Canada said. "It's a very nicely robust, full-flavored, well-balanced beer." "Creemore is rounding up Molson's brand portfolio and will strongly position us in the domestic super-premium segment, becoming an engine for growth and allowing us to continue to provide beer drinkers with quality products that meet their various preferences, as well as drinking occasions," Boyce added.
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