thegoodhop
The Good Hop saved thanks to the strength of its community and social media.
“It’s been a tsunami of emotion wrapped up in a sharknado of goodwill. Last week you saw a TGH post saying we were in real danger of closing our doors. We had one ask: share TGH’s posts on your own social media feeds and talk us up to your friends, family, and coworkers. We hit “send” then waited. Would people actually share or would they just keep scrolling?” the owner, Melissa, shared on instagram.
Suddenly, the TGH crew was seeing their posts reshared everywhere! Suddenly, a whole lot more people knew about The Good Hop and wanted to help save it. Did it work?
Visits to their website jumped 400%, which helped get the word out about The Good Hop holiday beer boxes. “We sold more boxes yesterday–the first day they went on sale–than we’ve sold in the last 3 years COMBINED.You did this. YOU. Never could we have imagined the response we would get from you guys when you knew our little corner bar was in danger.” Melissa shared.
Keep the momentum building!
Read More on thegoodhop instagram feed.
How this brewer’s cancer diagnosis inspired his incredible thirst for life
Chicago native Jonny Coffman was working his way up in the bar industry, from bartender to brand ambassador for Goose Island Brewery, when he received a stage 3 melanoma diagnosis and was given 3-5 years to live. Instead of giving up, he put his strength and senses on full display.
Video Via NBC Today Show – Beer ambassador survives stage 3 cancer — and has a brew made in his honor
Customers buy entire beer stock to save bar
THE GOOD STUFF
A bar was struggling. Customers bought all its beer stock to keep it in business
(CNN) — A Toronto bar owner says her business will survive the coronavirus pandemic thanks to the loyal customers who bought up her entire beer stock, giving her a desperately needed cash boost.
Abra Shiner opened her bar, Swan Dive, five years ago in the Brockton Village neighborhood of Toronto, Canada. After Covid-19 restrictions forced her to shut the doors, Shiner decided to ask her community for help via Facebook.
“We were blowing through our savings and I wasn’t sure if I was going to be able to pay rent towards the end of the month,” Shiner told CNN. “So, I wrote on Facebook asking people to come buy the beer we had in our stock room … and it worked. The post went viral.”
Read More Via CNN
Museum of Beer – Online Exhibit opens this month
Brew: Museum of Beer to open online exhibit this month
Remember Brew: The Museum of Beer? It was going to be a national attraction here in Pittsburgh.
That was in August of 2016, and the folks behind the effort acknowledged that they had a lot of work to do. About two years later, the project’s principals were awarded a $59,700 grant from the Pennsylvania Liquor Control Board to start with an exhibit in a Downtown storefront, but that effort never found a home for reasons including COVID-19’s arrival in the spring.
Brew founder Joe McAllister says that later this month, the exhibit will launch online, a move OK’d by the PLCB and inspired, as he put it, “by the creativity and perseverance of the region’s breweries and restaurants.â€
The exhibit, “The Story of Beer in Pennsylvania,†tells that story from Penn’s Colony to the present, with video interviews of brewers, historians, collectors and craft beer pioneers such as brewer Carol Stoudt. Viewers can click on points on a timeline and watch more in a gallery.
Read More Via Post Gazette
Livestream Brewing of Perrin’s Interactive Brew 2.0 tomorrow
Perrin Brewing Company to Livestream Brewing of Interactive Brew 2.0
Press Release
You Chose Perrin’s Next Beer, & Now You Can Watch Them Brew It!
Comstock Park, Mich. (December 2, 2020) Over the past few weeks, voters have determined the style and ingredients of Perrin’s next beer release through the second ever Interactive Brew project. Beer lovers are invited to view a special livestream event on December 3 at 10 a.m. EST to watch Perrin’s brewing team craft this special, crowd-sourced brew. Homebrewers can follow along at home with materials provided by Perrin.
The Interactive Brew 2.0 project kicked off on November 13 and allowed the craft beer community to weigh in on aspects of Perrin’s next brew, including style and sub-style, flavor elements and the name of the beer. According to the results, Perrin’s next beer will be a Stout with chocolate, caramel and coconut. The project follows the initial Interactive Brew, which took place earlier this year, resulting in Self S’More-antine, a Russian Imperial Stout.
The name of the beer is still being determined, so click here to pick your favorite on or before Friday, December 4.
Visit Youtube here or tune into Perrin’s facebook page for the behind-the-scenes livestream event at 10 a.m. EST on December 3. Viewers are encouraged to come prepared with questions for Perrin’s brewers. Homebrewers can find detailed brewing instructions and a printable recipe here. Stay tuned for beer release information coming soon.
Banff Craft Beer Week Canceled
BANFF CRAFT BEER WEEK CALLED OFF AND POSTPONED
Due to a growing concern for public health, Alberta Beer Festivals is calling off this year’s Banff Craft Beer Week and postponing it until further notice. From the outset of planning, which began in August of 2020, the format for the Banff Craft Beer Week was always intended to be people safely supporting local by visiting restaurants in their cohorts. Even with this in mind, due to the recent escalation of Covid cases both in Banff and in the province of Alberta, we are calling off all activations for the 2020 Banff Craft Beer Week.
Brewdog, the free advertising master
No one knows how to create and milk controversy better than the marketers at Brewdog.
Brewdog not allowed to say ‘f##k’ on billboards
The UK’s advertising watchdog has ruled that Brewdog cannot use the word “f##k” in public advertisements.
Read more…The Drinks Business
American Guinness Head Brewer, Hollie Stephenson, Is on a Mission
Guinness Head Brewer Hollie Stephenson Is on a Mission to Make More Than Stouts (but Also Stouts)
While the Maryland brewery produces several stouts — after all, it is Guinness — head brewer Hollie Stephenson says it has been her mission to “challenge people’s perception of Guinness as a traditional stout brewer.†She’s done this by leading its experimental brewing program, which has produced its signature light golden lager, Guinness Blonde, along with the fruity Guinness Salt and Lime Ale, and the citrusy Guinness Galaxy IPA. Indeed, the 4,000-square-foot taproom introduces visitors to about a dozen experimental beers at any given time, Stephenson says.
Via VinePair
The Michael James Jackson Foundation for Brewing & Distilling
The Michael James Jackson Foundation is a grant-making organization that funds scholarship awards to Black, Indigenous, and People of Color within the brewing and distilling trades. The program is open to candidates at the beginning of their careers, as well as those looking to continue their education. The MJF awards present an opportunity for members and patrons of the brewing and distilling industries to directly fund a more just, equitable, and dynamic future.
Via The Michael James Jackson Foundation for Brewing & Distilling
Anyone up for an Igloo with a view?
LONDON’S BEST IGLOOS WITH A VIEW
“If you’re keen to dine with people outside your household but want to keep toasty while you’re at it, then why not try one of these igloos with a view.”
Has anyone seen something like this in the North America? Cool idea!
Via The Drinks Business
Available Now! 4th Annual Pink Boots Blend in Support of Women in Brewing
Yakima Chief Hops Releases 4th Annual Pink Boots Blend in Support of Women in Brewing
Yakima Chief Hops (YCH), a 100% farmer owned global hop supplier, has announced the release of their 4th Annual Pink Boots Blend alongside Pink Boots Society, an international non-profit supporting women in beer as well as fermentable and alcoholic beverages.
Since 2017, Yakima Chief Hops and Pink Boots Society (PBS) have partnered to create an annual hop blend that empowers women in the brewing profession. The Pink Boots Blend is available to commercial and home brewers and a portion of the proceeds benefit the PBS scholarship funds.
Oregon Brewers Guild Releases State of Excitement No. 3
Twenty-six collaborated on a Harvest IPA, brewed in Redmond at Wild Ride Brewing.
For its third iteration, the Oregon Brewers Guild brought together twenty-six of Oregon’s breweries to collaborate on State of Excitement No. 3, a Harvest IPA brewed at Redmond’s Wild Ride Brewing.
Via Oregon Brewer’s Guild
NY: Sudstainable solutions to our Aleing Infrastructure
Beer tasting & screening: Sudstainable solutions to our Aleing Infrastructure
WHEN: November 12, 2020: 7:00PM to 8:45PM
WHERE: Online
TO ATTEND: RSVP
Join in virtual celebration with the Lower Hudson Partnership as we raise a pint to the water quality stewards who fuel our community monitoring programs, and dig into the world of green infrastructure.
This screening will kick off with a tasting and toast of beers from partnering Gun Hill Brewery and Captain Lawrence Brewery followed by the screening of film portions from Water Blues, Green Solutions and Stormwater Pollution & Green Infrastructure. The segments of the films highlight the question of how communities have successfully implemented green infrastructure.
Janesville winter beer bash out $20,000 from ticket vendor
JANESVILLE, Wis. — Organizers of a Wisconsin winter beer festival known as FlannelFest have filed complaints in two states against an online ticket vendor for failing to turn over money from ticket sales.
The chamber of commerce group in Janesville said third-party vendor Brown Paper Tickets owes $20,000 for online tickets sales to the festival held earlier this year.
John Fugate, board president of Downtown Janesville Inc., said complaints have been filed with the Wisconsin attorney general and the attorney general in Washington state, where Brown Paper Tickets operates.
Via Star Tribune
Bear Republic Now Offers Online Beer Sales
Online ordering and delivery have become a must have for many breweries trying to survive the pandemic.
The new and improved BearRepublic.com now offers online beer sales, in CA only.
Check out the new design and find your favorite beers.
Beer shipped to you(CA only)
Stay tuned for more updates on merch and beer availability.