Miller goes for more caffeine

Posted In Beers, Breweries at   

Miller Brewing Co., which already brews the Sparks and Steel Reserve brands, now owns the caffeinated beverage brands themselves. SABMiller has bought them from McKenzie River Corp. for $215 million cash. Miller has been brewing both of those brands, which comprise the majority of McKenzie River products, for years.

“We anticipate that category to grow for many years,” Marino said. “We feel very positive about this deal because it gives us two strong, growing brands,” spokeman Pete Marino said.

Miller launched its own caffeinated beverage, Mickey’s Stinger, in California, Nevada and Arizona in late May, Marino said. He said he’s heard the introduction has done well but it’s still too early to tell whether the beverage will be sold beyond those markets.

UK brewer makes push in Denver

Posted In Beers, Breweries at   

Tit for tat.

If Americans are going to promote their beer in the UK, then a London brewer might as well do the same in the United States.

The Rocky Mountain News reports that Fuller’s is spending more than $100,000 on radio ads and Web-based promotions here.

According to the Brewers Association, craft beer commands a 10% market share in Colorado, putting the state No. 3 in market share nationwide.

If it’s good enough for the British . . .

Posted In Beers at   

Interesting psychology. If the British (or Germans or Swedish) are craving American craft beer, does that mean you should too?

The Denver Post investigates growth both home and abroad, focusing on Colorado beers.

And Left Hand Brewing co-founder Eric Wallace explains why he is courting overseas buyers:

“If we can get a reflection of ‘this beer is so good that they’re drinking it across the pond now,’ that reflects very well on American beers, and it helps what is now an accelerating growth curve in the states.”

Beer drinking elephants back on prowl

Posted In Just for fun at   

After a while you wonder if this is a new story (but it is).

The lastest: Wild elephants rampage villages for rice beer. This story from newKerla.com in India is serious (five people have lost their lives in the last two months and in the last five years elephants have killed at least 150 people in Assam) it still tends to make people giggle.

So we point you to it once again.

“We have noticed that elephants really relish guzzling rice beer which many tribal people and tea garden workers ferment at home,” Kushal Konwar Sharma, a noted elephant expert and a teacher at the College of Veterinary Science in Guwahati, told IANS.

Some more reports from our news archives (you’ll see we’ve been pretty dilgent on this subject):

Drunken elephants rampage village

Drunken elephants go on rampage

Beer-guzzling elephants to be executed

Elephants never forget … beer

Minnesota woman wins Lallemand scholarship

Posted In Homebrewing at   

G.L. Exire LaTourA Minneapolis woman has won the 2006 Lallemand Scholarship that entitles her to a two-week brewing course at the Siebel Institute of Technology. Winner Gera (G.L.) Exire LaTour has been brewing since March 2004.

The Lallemand Scholarship goes annually to a member of the American Homebrewers’ and includes $2,900 for tuition to the World Brewing Academy Concise Course in Brewing Technology but also $1,000 to use for expenses.

The winner won her first blue ribbon at the Minnesota State Fair Home Brew Contest with a Cucumber Dill Cream Ale. She is an active member of the Minnesota Homebrewers Association, where she is known for her eclectic beers. She is a Certified Beer Judge with the BJCP and helps organize local BJCP exam prep classes.

Rare saison in charity auction

Posted In Beer culture, Beers at   

A Belgian brewer and forces on this side of the Atlantic have partnered in an auction to help a French girl suffering from a rare, neurological condition known as leukodystrophy.

Brasserie Fantome’s Dany Prignon and his brewer friend, Gilles Didier (who lives in the same town as the girl), have brewed a special beer to be sold at auction to raise money for an operation. They created a special, strong version of Dany’s rare and popular Pissenlit saison, brewed with dandelions. This is a one-time, very limited edition – only 20 bottles are available. Each bottle has been numbered and signed by Dany and Gilles, and 100% of the proceeds will go directly to the European Leukodystrophy Association.

Auction details are at the Shelton Brothers website (Shelton imports the Fantome beers).

The auction continues through July 3.

Giant Pabst bottle comes down

Posted In Beer culture at   

The New York Times (free registration) has the scoop on the dismantling of the dismantling of the famous 60-foot-tall Pabst beer bottle, which had loomed 185 feet above Newark for 75 years, the history of which we’ve already covered.

For now it is five enormous pieces of steel and copper plate three-eighths of an inch thick, and its fate is far from settled.

Ted Fiore, whose company has been demolishing the 10-acre site of the former Pabst brewery for two years, said he planned to restore the bottle at his warehouse in Newark and then give it a new home.

So far, Mr. Fiore said, “several alcoholic-beverage companies” have expressed interest. It might end up in Newark, he said, or perhaps along the Jersey Shore in Dover Township, where a nightclub could take it.

And here’s another quote from the story: “It’s kind of a sad day,” said Matthew Gosser, an adjunct professor of architecture.

An adjunct professor commenting on a giant bottle that once represented Pabst . . .

Sam Adams rolls out beers for patriots

Posted In Beers at   

Just in time for the Fourth of July, Boston Beer Co. is introducing the Samuel Adams Brewer Patriot Collection, four beers made with ingredients that would have been available in revolutionary times.

The Traditional Ginger Honey Ale, for instance, includes ingredients such as fresh ginger puree and wildflower honey. Sam Adams’ brewers hand smoked malt from a forest on land once owned by James Madison for the James Madison Dark Wheat Ale. The other beers are George Washington Porter and 1790 Root Beer Brew (a hard root beer made with blackstrap molasses, sassafras root bark and other ingredients).

Initial reviews? There’s been some chatter on the Realbeer.com discussion boards.

Bud Bowl rolls on

Posted In Breweries at   

As detailed in many blogs (including here) Anheuser-Busch continues to experiment with new products and to take new approaches to marketing (it’s Here’s to Beer campaign) BUT that doesn’t mean the brewing company hasn’t given up it’s biggest-kid-on-the-block ways.

A-B has wrapped up the exclusive alcohol sponsorship for the Super Bowl through 2012, and is adding other sports to its long list of sponsorships.

Anheuser-Busch wont’ say how much it spends on sports advertising, but the figure has been estimated at $300 million.

Ice cold beer gets still colder

Posted In Beers, Just for fun at   

What does CAMRA thinks of Coors announcement it will serve beer at a temperature lower than freezing?

“If you serve any yellow liquid at that temperature you could probably drink it,” spokesman Iain Loe told The Telegraph. “Cynics would say that it was just a way of concealing the fact there’s no taste there. And if there are any off flavors, you are not going to notice.”

Coors said it had spent more than £10m over eight years developing the pouring mechanism for the beer called Sub Zero. It has taken out more than 50 patents on the one-minute, fully automated process.

The crux of the technology is the formation of soft frozen lager crystals in the top of the beer glass, as the lager is poured. These crystals melt away in the drinker’s mouth, while helping to keep the beer colder for longer, according to Coors.

Yum.

Bad beer news in Australia, and good

Posted In Trends at   

The headline from Australia reads “Fine wines winning over former beer nuts.”

But here is the real story:

But according to Alex Hotel BWS retail manager Richard Bartlett the changing face of Australians’ drinking habits is shown by the increasing number of Coast drinkers choosing imported or boutique beer over the more “traditional” brands.

Another example that reporters need to ask the extra question when they report overall beer sales down (as they are in Australia). What are people drinking?

British breweries cooperate for ‘good taste’

Posted In Beer culture, Breweries at   

Regional brewer Everards has stuck a chord with breweries that are in one sense competitors, getting them to sign up for its “tasting notes” campaign.

In mid-April the British brewery invited 18 regional brewers up to the brewery in Leicester to explain why they should get involved. So far 16 regional brewers have opted to use the scheme, including Caledonian, Wadworth, Hook Norton, Batemans, Charles Wells and Fuller’s.

The program provides drinkers with simple tasting notes on each beer’s pump clip, as well as beer mats and drip mats. Bitter or sweet scores are given out of five and everyday language is used to describe each beer’s “see, smell, and taste” profiles.

The cooperation stands in interesting contrast to the Here’s to Beer campaign that Anheuser-Busch has bascially had to go alone.

Bennigan’s features recipes made with Guinness

Posted In Beer & Food at   

The things you learn when you read press releases: The Bennigan’s chain sell $1 million of Guinness each year, making it the No. 1 U.S. account.

The release itself deals with a recipe partnership between Bennigan’s and Guinness:

Bennigan’s Grill & Tavern and Guinness have teamed up to create Bennigan’s Guinness Grill menu featuring Bennigan’s exclusive new Guinness Glaze original recipes made with Guinness Stout. The Guinness Grill menu hits Bennigan’s restaurants nationwide June 26.

“This partnership combines the classic, tavern menu at Bennigan’s with the most recognized name in Irish beer,” said Clay Dover, vice president of marketing at Bennigan’s. “Our culinary team set out to create a taste that combines the Guinness Stout flavor with a bit of sweetness, and the result is one of the most prominent menu introductions in our restaurant’s 30-year history.”

Cooking with dad – and beer

Posted In Beer & Food at   

Is it just because of Father’s Day? Or the fact that summer begins officially in less than a week?

Budweiser sauces

For whatever reason, cooking with beer outdoors seem particularly prominent of late. You’ll find recipes for grilling with beer at website that promotes Lucy Saunders’ new book (“Grilling with Beer”).

And Anheuser-Busch has created recipes for the four beer-based barbecue sauces it will soon be selling.

From the press release:

“This summer we want to bring the kitchen outdoors and offer some new and interesting recipes we believe home cooks will enjoy,” said Brent Wertz, executive chef for Anheuser-Busch’s Kingsmill Resort & Spa in Williamsburg, Va. “With the growing popularity in cooking shows and outdoor grilling there’s a renewed interest in alternatives to traditional grilling fare. Basically, there’s a new world of grilling that’s just beginning to be explored. The old rules don’t apply and we want to encourage home cooks to have fun and stretch the boundaries beyond their wildest imaginations.”

The Grilled Barbecued Brie looks particularly inviting.

The Budweiser Sauces come in four flavors: Baste, Wing, Barbecue and Beechwood Smoked Barbecue.