The Glass Packaging Institute (GPI) has recognized Sierra Nevada Brewing Co. as a “Friend of Glass” for its achievements in making significant and innovative efforts to promote or participate in glass container recycling for bottle-to-bottle use. Sierra Nevada is one of seven “Friends of Glass” recognized by GPI during Recycle Glass Week (Sept. 21-27).
“At Sierra Nevada, recycling and reducing consumption are fundamental parts of our operation. We strive for the highest recycled content in our packaging materials and rely on quality glass packaging for our product. Maintaining a clean and high quality stream of cullet helps to increase the amount of recycled content we are able to maintain. We are honored to be recognized as a Friend of Glass and look forward to helping increase and promote glass container recycling,” Cory Ross, packaging manager at Sierra Nevada, said for a press release.
Sierra Nevada uses glass packaging and kegs for its line of craft and specialty brews. In 2008, Sierra Nevada diverted a total of 638,082 pounds of glass from entering a landfill.
“We believe that partnerships with ‘Friends of Glass’ like Sierra Nevada Brewing Co. are imperative to facilitating better collection and recycling processes for glass bottle-to-bottle recycling to help save energy and our environment,” said Joseph Cattaneo, president of the Glass Packaging Institute. “The glass container industry thanks our 2009 ‘Friends of Glass’ for their work on behalf of glass container recycling and encourages other communities and organizations to follow their lead.”
Sierra Nevada’s recycling program goes beyond just glass containers. The company has reached a 99.5% diversion rate – sending less than 1% of its total solid waste to landfill – through creative recycling and composting efforts. Sierra Nevada collects and recycles cardboard, shrink wrap, paper, cans, bottles PET strapping, wood, food scraps from break rooms, and much more.
Recycle Glass Week is an awareness event aimed to educate consumers about the environmental benefits of and to encourage participation in glass container recycling to help save energy, reduce greenhouse gas emissions and facilitate the industry’s nationwide goal of using 50 percent recycled content in the manufacture of new glass bottles and jars by 2013.