Molson Coors Brewing Co., the third-largest U.S. brewer, has outbid Anheuser-Busch for the rights of official beer sponsor of NASCAR auto racing. This means Coors Light – aka The Silver Bullet – replaces Budweiser.
Budweiser had been the official beer of NASCAR since 1998. It also had sponsored Dale Earnhardt Jr.’s No. 8 since he entered the Cup series in 1999. The beer will remain in the top series next year as the sponsor of Kasey Kahne’s No. 9 Dodge.