Meet the king of collabs Kyle Harrop. Way back in the day, Harrop’s first release was Great Maple, a Maple Barrel Aged Imperial Stout. Even before it was released, Harrop’s reputation had earned the beer looks from beer media, and people were excited and trying to get their hands on his product. Great Maple was an absolute hit, and was followed by Boss Tycoon, Harrop’s collaboration with J. Wakefield Brewing, and Frenched Toast, his collab with Great Notion Brewing. Harrop became beer famous. “The success of the collabs started the phones,†Harrop said. Other brewers wanted to collaborate, and consumers wanted to know where they could get his beer.
Via Forbes