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Link: Brut IPA: The Best New Thing in Beer or Passing Fad?

via October:

“Clean, bright and modern.” That’s how Samantha Lee, co-founder of the Hopewell Brewing Company in Chicago, describes her brewery’s ethos, from the balance of its beers to the airy, inviting taproom. It’s also an apt description of Brut IPA, the latest phenomenon in American craft brewing’s seemingly never-ending love affair with the India Pale Ale.

Barely a year ago, Brut IPA began as a process innovation in a San Francisco brewpub. Kim Sturdavant of Social Kitchen and Brewery took a brewer’s enzyme called amyloglucosidase—an amylase enzyme typically used either for producing light beer or for lightening the body of big, viscous stouts—and added it to the recipe of a typical 7% ABV IPA. The process produced something new in itself: An IPA with zero residual sugar, restrained bitterness, lively carbonation and unparalleled drinkability. He called it the Champagne IPA, then later: Brut IPA.

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Griffin Groups Acquires Anchor Brewery

Big news in the beer world, as I learned today that San Francisco’s Anchor Brewery has been sold. Here’s the press release below.

The Griffin Group, an investment and consulting company focused on beverage alcohol brands, announced its acquisition of Anchor Brewing Company which includes its portfolio of craft beers and artisan spirits, including the award winning Anchor Steam Beer.

The Griffin Group is led by beverage alcohol veterans, Keith Greggor and Tony Foglio, two longtime San Francisco residents who have been working with Anchor Brewing Company’s owner, Fritz Maytag to maintain the iconic brewery and distillery in San Francisco.

“Anchor Brewing Company has a long history in San Francisco and The Griffin Group is ushering in an exciting era while maintaining our proud, time-honored history,” said Fritz Maytag. “Combining Keith and Tony’s passion for the Anchor Brewing Company, their industry experience and expertise only means that Anchor will be enjoyed in San Francisco for generations to come.”

“Since 1896, Anchor Brewing Company has been an icon of San Francisco’s history and culture,” stated Griffin’s Founding Partner, Keith Greggor, “I am honored to bring Anchor Brewing Company into our family of craft beers and artisanal spirits through establishing Anchor Brewers & Distillers, LLC.”

Anchor Brewers & Distillers intends to establish a “Center of Excellence” in San Francisco for craft brewers and artisan distillers from around the world. An epicenter of development, education, entertainment and innovation, all designed to further contribute to the culture and heritage of craft beer and artisan spirits.

“San Francisco is the perfect place to establish this center,” stated Tony Foglio, “Through our extensive portfolio of craft beers and fine spirits our focus will be to educate and satisfy the increasing consumer demand for authentic, quality and natural products that reflect the passion of their creators.”

Continuing the Anchor heritage, Mr. Maytag has been named Chairman Emeritus of Anchor Brewers & Distillers.

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Virgin America To Serve 21st Amendment Beer

Great craft beer on planes is finally reaching the blue skies, as the 21st Amendment Brewery is set to launch their Brew Free! or Die IPA in cans aboard Virgin America Airlines. Starting now Virgin America will serve complimentary Brew Free! or Die IPA in First Class and Main Cabin Select and the beer will be available for purchase in the Main Cabin for $7.


21a-virgin
21st Amendment co-owners Shaun O’Sullivan and Nico Freccia

“This is a huge day for beer drinkers looking for a full flavored craft beer while flying aboard Virgin America. The 21st Amendment’s innovative approach of putting craft beer with unique flavors in cans partners perfectly with Virgin America, a brand synonymous with innovation, creativity and an emphasis on the customer’s experience,” says Shaun O’Sullivan, Brewmaster and Co-Founder of the 21st Amendment.

Brew Free! or Die IPA is brewed with some serious west coast attitude. This aromatic golden IPA starts with a sucker punch of six different hops to the nose, quickly balanced by a solid malt back bone. The Brewery’s top selling beer, this IPA starts big and finishes clean leaving you wanting more.

“Craft beer in cans is better for the beer than glass bottles and better for the environment with a lower carbon footprint. Not only are cans lighter, take less energy to make, transport and recycled more often than glass, but they also don’t allow light to reach the beer which can cause spoilage. You can also take cans to places where bottles can’t go, like the beach, lakes, golf courses and of course airplanes,” says Nico Freccia, Co-founder of the 21st Amendment.

“We couldn’t be more pleased to partner with 21st Amendment. Our guests have been looking for an expanded onboard beer selection with more locally-produced micro-brews. We’ve received that feedback from many channels – including Tweets and Facebook posts received from 35,000 feet via our in-flight WiFi,” said Porter Gale, Vice President of Marketing at Virgin America. “As the only airline with a touch-screen in-flight entertainment at every seatback that offers on-demand food and drinks, Virgin America is all about offering flyers more and better choices. We’re pleased to partner with another San Francisco-based company to elevate the typical in-flight experience above the ordinary.”

“The great side note and cool little twist about this story is the whole thing started on Twitter. I was flying aboard a Virgin America flight and tweeted about the amazing in-flight experience and later inquired about the possibility of getting the 21st Amendment beer on Virgin America’s planes. One thing led to another and now we’re drinking 21st Amendment’s craft beer at 35,000 feet. Social networking, planes and beer go together,” says Shaun O’Sullivan, a self proclaimed Twitter addict himself.