Trappist Monks Embrace E-commerce

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In order to prevent people from selling their bottles on at inflated prices, Belgian Trappist monks are launching an online reservation system.
A crate of Westvleteren XII costs €2.50 per bottle, but has been reported to sell as much as €12 in Brussels.
Brother Godfried said the monastery decided to act after discovering a Dutch supermarket had stockpiled a large order of beer and began selling them for €9.95 each.
“It really opened our eyes,” he said.
“It was a sort of wake-up call that the problem was so serious, that a company was able to buy such volumes. It really disturbed us.”
Via The Drinks Business