Tit for tat.
If Americans are going to promote their beer in the UK, then a London brewer might as well do the same in the United States.
The Rocky Mountain News reports that Fuller’s is spending more than $100,000 on radio ads and Web-based promotions here.
According to the Brewers Association, craft beer commands a 10% market share in Colorado, putting the state No. 3 in market share nationwide.
I would like to see them spend that money on distribution. Here in Boston (which I would think would be a target market) it is hard to find the beer in bottles…and I know of only one place that has it on tap. They need to have better control on freshness as well if they are going to make it in the states. I applaud them for best by dates, but often old beer is on the shelves, which does not hold well for British ales.
Chris
Biere de Table