What do Coors Blue Moon White Ale and Miller Chill have in common?
The grabbed the No. 1 spots on “Top 30 Beer Brand Performers in 2007” and “Top 15 New Beer Brands in 2007” list announced by IRI Beer, Wine and Spirits Practice.
For the Top 30 Beer Brand Performers ranking, IRI analyzed volume growth, share of segment trends, everyday base pricing, and incremental sales growth in 2007 versus 2006 to determine the brands with the strongest performance in the beer industry.
Samuel Adams Seasonal was right behind Blue Moon White on the list, with Heineken Premium Light Lager, Stella Artois Lager and Newcastle Brown Ale grabbing the next three spots. Samuel Adams Boston Lager, New Belgium Fat Tire Amber Ale, Sierra Nevada Pale Ale and Shiner Bock also made the list.
Miller Chill was followed by Bacardi Silver Mojito, Anheuser-Busch’s Landshark Lager, Bud Light Chelada and Smirnoff Ice Pomegranate Fusion in the ranking of New Beer Brands.
“The historic trend of consumers trading up and paying a premium price for their favorite brands continued in 2007,†said IRI general manager Bump Williams.
This news so depresses me.