Frederick Lauer story
By Gregg Smith
To become one of the most important figures in United States brewing didn't
require a large brewery, great fortune, scientific discovery, or even being
well known. It didn't require any of those things usually associated with
brewing greatness - only a love of beer. Such was the case with Fredrick
Lauer.
Born on October 14, 1810 in Gleisweiler, Bavaria, Fredrick Lauer was an early
emigrant to the America. Landing in Baltimore in 1822, the family soon found
its way to Reading, Pennsylvania.
The original Lauer brewery was established under rather primitive
circumstances by Fredrick's father. Located on Third & Chestnut Streets it
was established in a log cabin rumored to have been built by a local native
American called "Old Red" who lived there up until the day the brewery was
installed. Before long Fredrick took over the business and immediately
embarked on a continuous program of upgrading and expanding the equipment and
facilities. His perseverance paid off and although the brewery was never
among the national leaders he did attain the respectable level of third
largest in Pennsylvania.
By 1844 Lauer was making lager beer, thus becoming one of the country's early
brewers of that style which secured a him a comfortable income. His volunteer
work assisting Reading's incorporation as a city won him a nomination to run
for Congress but he respectfully turned down that offer because of the
business in which he was engaged; he felt there would have been a conflict of
interest. He did however accept a position as a member of the 1860
presidential convention during which he vigorously pursued a party platform
endorsing abolition. Later, during the Civil War, he equipped an entire
company of the Pennsylvania 104th at his own expense.
Funding of any war is difficult but it's even more so when civil strife rips
apart the fragile structure of an economy. One of the financial methods
pursued by the Lincoln administration was the creation of alternate taxing
schemes and among them was a significant tax on brewery output. It was this
aspect of the war that brought Lauer lasting fame.
On November 12, 1862 brewers from throughout the country held a convention in
New York City. There they discussed the new taxes and developed a unified
response to that immediate threat as well as future government proposals
affecting the industry. It was Fredrick Lauer whom they elected as first
president of the United States Brewers Association and Lauer accepted the
position in much the same manner he undertook other civic duties, fully
immersing himself in the responsibilities of his position. Lauer who
cheerfully performed the delicate job of balancing national and industry
interests by forging agreements each side found acceptable.
Establishing fair and reasonable taxation schemes might have been success
enough for many people but Lauer took his job even further. Over the next
five years in his role of president he would guide the Association through
its formative years; its ever growing number of members laid a foundation for
an organization which would establish standards for the industry, self-assess
their labor practices and eventually create a highly respected brewers
academy.
Meanwhile the brewery in Reading continued with consistent, if modest,
success and expanded two additional times under the watchful eye of its
loving owner. Even after Lauer turned over the leadership of the United
States Brewers Association, he remained active. Others frequently remarked on
how easy it was to tell Fredrick's location during the convention by the
number of smiles concentrated on the convention floor.
Actively running his business for more than 40 years, Fredrick Lauer finally
relinquished operations of the brewery to his sons Frank P. and George F. in
1882. Shortly thereafter, on September 12, 1883 Lauer passed away at age
seventy four. But this is not the end of the story. The impact Fredrick Lauer
had on his fellow brewers and his legacy of the United States Brewers
Association continued to play upon the thoughts of the members who were
constantly reminded of his warmth, dedication, perseverance and friendliness.
Thus it was that after their annual meeting in 1885 the members traveled from
their convention site in New York to Fredrick's beloved adopted city of
Reading. On May 23rd in a ceremony charged with emotion they unveiled a
monument capped with a lifesize bronze statue of none other than their
comrade Fredrick Lauer.
So it's true; you needn't be the biggest, best, wealthiest, or most
flamboyant to make history. Fredrick Lauer's brewery is but a shadowy memory
in US brewing but the statue commemorating his work remains a lasting tribute
in Reading.
� Gregg Smith
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