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RBPMail 2.08, August 1995
Real Beer Page Mail (RBPMail) began as a modest update to craft-brew events on the WWW. It evolved into a news digest and sometimes editorial forum. We present its contents here much as they were emailed to subscribers. Often, links you will see are out of date, and businesses referred to may also be long gone.
In this issue:
- STOCK OFFERINGS
- PROUD TO HAVE THEIR OWN BUD
- SHARKS, SLOPES AND BEER TIED TOGETHER
- VIRTUAL BEER A REALITY
- PORTLAND BREWING ON THE WWW
- CONFERENCE CALLS
- ON THE ROAD WITH THE REAL BEER PAGE
- REAL BEER PAGE HELP-WANTED
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Stock Offerings.
* Portland Brewing Company has just completed it's third common stock
offering of 465,000 shares at $7 per share with a $700 minimum purchase.
Former capitalizations have allowed the brewery to increase production
capacity, build a new Brewhouse and Tap room and expand distribution.
Perhaps the oldest investor at 99-years old, Collie Wheeler called the
offering a "damn great long-term investment."
http://RealBeer.com/portland/
* Lang Creek Brewery in the Flathead Valley of northwestern Montana, a
900-barrel/year brewery plans to add bottling and increase production.
150,000 shares of common stock at $6.65 with a minimum purchase of 100
shares are available for residents of Montana and California; Washington
and Oregon residents may also be able to purchase shares -- call to inquire at
406.858.2200.
* Red Hook Brewery's initial public offering of its stock was met with
great enthusiasm as investors drove the stock's price from its initial price
of $17 at the opening to a closing price of $27. Anheuser-Busch owns 25% of
Red Hook Brewery, and many analysts believe that this may have contributed
to the overwhelming interest in the stock offering. Source: CNN News
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* Proud to Have Their Own Bud
Anheuser-Busch has abandoned plans to buy Budvar, the small Czech brewery
also using the name Budweiser. For 100 years both breweries have used the
name Budweiser, but once Anheuser-Busch started marketing its Budweiser
beer internationally, A-B has aggressively tried to buy Budvar and the
trademarked Czech Budweiser. Many people were concerned that Anheuser-
Busch would compromise the quality of what beer experts believe is one of the
finest lagers brewed in the world. Anheuser-Busch's efforts were thwarted by
local Czech officials, the Czech government, and the Budvar brewery by
entering into an agreement to keep the brewery under government control.
Source: Southern Draft Brew News http://realbeer.com/sodraft/
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* Sharks, Slopes and Beer Tied Together
Redwood Coast Brewing company distributes award-winning craft-brews
everywhere from the San Jose Sharks hockey games to the Ski Lodges
surrounding Lake Tahoe. The beers are brewed at the Tied House, with
brewpubs in San Jose, Alameda and Mountain View, CA. To try a bit of this
well-traveled brew, check our What's New section during the next week to see
the announcement of their new WWW pages:
http://realbeer.com/tiedhouse/
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* Virtual Beer a Reality
It had to happen: a brewery opening in cyberspace before opening in real
space. Our newest brewery on-line is also our first East Coast participant:
Flying Fish Brewing Company. This Web site is kind of different -- think of it as
"This Old House" meets the World Wide Web -- because it will be a week by
week chronicle of the birth of a new microbrewery.
The idea is to take you behind the taps to see the thousands of details
needed to put a microbrewery together. The site also gives you a chance to
roll up your cyber-sleeves and help out by suggesting beer names, designing
labels, and even apply for a brewer's position.
And if you're toying with the idea of starting a brewery, here's a chance to
pick up some real-world experiences because the site contains an
ever-expanding archive of the many issues facing people in the craft-brewing
industry. If you've ever considered opening a microbrewery, check this site out
to see what it would actually be like:
http://RealBeer.com/flyingfish/
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* Portland Brewing Company Joins the WWW
The company that brought you MacTarnahan's Scottish Ale, Oregon Honey
Beer, Portland Ale and many others, now serves them to you on the WWW.
Learn about the real-life Mac MacTarnahan, Chairman Ale-meritus, the secret of
honey beer, the brew process, and a brewhouse with a legacy dating back to
the 1500s.
http://RealBeer.com/portland/
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Conference Calls
* Northwest Craft-Brewer's conference and Exhibition, presented by Brewing
Techniques magazine focused on highly technical aspects of brewing and
offered two conference treks: Malting and Hopping. The conference attracted
brewers from all across the U.S. Publisher Stephen Mallory hinted that this
would become an annual event. For advanced brewing techniques and
processes, look for Brewing Techniques to make back issues available on the
WWW soon.
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* Planet Beer Results: The 17th annual American Homebrewers Association
National Homebrewers Conference, Planet Beer, was the largest ever. More
than 700 homebrewers and beer enthusiasts attended the Conference at the
Radisson Plaza Lord Baltimore Hotel in Baltimore, MD. Rhett Rebold of
Burke, VA. was named the 1995 Homebrewer of the Year for his Munich Helles
and was awarded the prestigious Ninkasi award for accumulating the most
points from all categories. The Sonoma Beerocrats of Sonoma, CA earned the
Homebrew Club of the Year title. The 1996 AHA Conference will be held in
New Orleans, LA, June 4 through 8, at the Clarion Hotel.
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* The Business of Beer conference, hosted by The Celebrator Beer News,
delivered on it's name by presenting speakers, panelists, and exhibitors
addressing the business side of operating a craft or pub brewery.
http://Celebrator.com/celebrator/
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* Upcoming Festivals - Look for the Real Beer Page at the Great American Beer
Festival in Denver and Beer Camp at Oldenburg Brewery. If you were one of
the 70,000 attendees of the Oregon Brewer's Festival, The Real Beer Page
will have pages up momentarily recapping the event. Check our What's New
page for the latest info on The Real Beer Page:
http://realbeer.com/rbp/rbp.whatsnew.php
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* Bringing the WWW to the World of Craft Brewing
The Real Beer Page continues to push business paradigms on the WWW and
the model of a virtual company by taking the business on the road. Mark Silva,
partner and CEO of the Real Beer Page is taking the page to brewers all
across the country. Pulling a 34' silver travel-trailer, Silva sets up residence in
an area for a month, gets wired, and shows the breweries in the area how to
optimize their communications when/if they decide to participate in the WWW.
One brewer called it the Johnny Appleseed of the WWW, and corny as it
sounded, we liked it. We looked in our little satchel hanging from the shoulder
and saw an Apple (computer, that is) in there, so we thought the analogy
worked. Having spent a month in Oregon, two weeks in Washington and now in
Montana headed towards the east coast, Silva plans to post travelogues of his
adventures and impressions at http://RealBeer.com/silva/.
If you work with a brewery or have someone you want us to meet, email him at:
[email protected]. Phone contact can be
made at 800.918.7624. We look forward to meeting you out there. Cheers!
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* Real Beer Page Help-Wanted
We're looking to build a pool of talented resources to draw upon as our
activity continues to increase.
part-time system administration - must be in Northern California,
experience bringing up www servers, ftp, wais, listservers, mail, cgi, etc.
www development - heavy duty Photoshop user, 3-d programs, knowledgeable
about making fast-loading but cool graphics.
php - know all the latest Netscape Extensions but mark-up in php 3.0.
need to be fast and reasonable.
If you are interested, email: [email protected].
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